Matthias Ehrhardt

Matthias Ehrhardt

CEO, AUTORIS Institute

"I’m extremely grateful for this. Because of the Internet revolution, everything has changed – the rules are totally new. We’re closer to the campfire now than we were during the broadcast years, and we have to understand again why stories are so important for human beings. It’s such an important topic – maybe the most important topic for brands and corporations and people. The academic insights, the questions you raised – I will be able to use this a lot."