MENU

You are here

A Better Choosing Experience

In this webinar Professor Sheena Iyengar discusses the role choice plays in consumer marketing. Specifically, when consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress and therefore increase their ability to purchase.

Related Programs
Columbia Senior Executive Program: Senior executives take a 26-day journey of intellectual, personal and professional discovery, transformation and growth.

View More Webinars

 

 

PROGRAM FINDER

Find the right program for you, a blend of scholarly research and practical approaches, delivered as only Columbia can deliver.

Find programs by date

Find programs by topic


 

2015 Program Catalog

        Download Now       

 
Learn more about programs for
groups or organizations.

Earn Your Certificate

The Certificate in Business Excellence (CIBE) is awarded to participants who complete a total of 18 program days within a four-year period.

Learn more about the benefits of earning a CIBE.