The Power of the Leadership Credo
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- How developing a credo can help leaders communicate to achieve strategic goals.
- Understanding your own credo ensures messages are authentic and natural because they are grounded in a leader's beliefs.
- How a credo can help persuade others to follow a leader based on the beliefs he or she conveys.
- The power of storytelling in communication and the role a credo plays in delivering those messages.
Developing a leadership credo is an important element of the Columbia Senior Executive Program  and the Columbia Senior Executive Program 2x2 Option , led by Professor Paul Ingram. During the webinar, Craven will also discuss how he and Ingram weave the credo into the program, allowing executives to test their approach in a learning environment.