The Power of the Leadership Credo

Program Portfolio

2014 Catalog

Find the right program for you, delivered as only Columbia can deliver.

Download Catalog [1]

Browse our Portfolio by Topic


This complimentary webinar explores what a leadership credo is and how it brings value to your career and organization. The 30-minute webinar covers:

- How developing a credo can help leaders communicate to achieve strategic goals.

- Understanding your own credo ensures messages are authentic and natural because they are grounded in a leader's beliefs.

- How a credo can help persuade others to follow a leader based on the beliefs he or she conveys.

- The power of storytelling in communication and the role a credo plays in delivering those messages.

Developing a leadership credo is an important element of the Columbia Senior Executive Program [2] and the Columbia Senior Executive Program 2x2 Option [3], led by Professor Paul Ingram. During the webinar, Craven will also discuss how he and Ingram weave the credo into the program, allowing executives to test their approach in a learning environment.