Mine Your Own Business: Making Sense of Social Media

Join our complimentary webinar, "Mine Your Own Business: Making Sense of Social Media.”

Date: December 9, 2013

Time: 12 pm Eastern

Columbia Business School Executive Education Professor Oded Netzer [1]
Presented by:
Oded Netzer
Philip H. Geier Jr. Associate Professor of Marketing
Faculty Director, Columbia Management Institute program [2]

Internet gathering places — like blogs, forums, and chat rooms — leave footprints in the form of data regarding consumers’ thoughts, beliefs, experiences, and interactions. To “listen” to these conversations about their own products as well as competitors’ products, firms need to develop effective tools. This webinar focuses on some of the strategic and tactical questions around social media and highlights cutting-edge research on the topic.

In this webinar, you will:

  • Gain a better understanding of the type of data available in social media
  • Explore how managers can leverage social media data to make better business decisions
  • Understand the systematic process of converting unstructured data to meaningful business insights
  • Explore state-of-the-art tools for “listening” to the activity over social media.
  • Develop a critical eye to evaluate social media “listening” tools
 

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