Digital Marketing Strategy: Customers, Planning, and ROI

Jun 13-15, 2016 $5,980
Sep 26-28, 2016 $5,980
	Liz N. Schultz
Liz N. Schultz
Senior Associate Director,Learning Solutions
Columbia University Campus
New York City
Plan your stay

"In a world where digital marketing changes in the blink of an eye, it is important to get real world insights on those changes. A course like this provides that forum where theory, application and diverse professionals intersect."
– Kevin Strawbridge, Vice President Global eCommerce, Rackspace

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies.

Download the first chapter of David Rogers' new book, The Digital Transformation Playbook.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.