Pricing Analytics: The Science of Profitable Growth

Mar 31 - Apr 1, 2016 $3,550
	Alberto O. Cruz
Alberto O. Cruz
Assistant Director, Learning Solutions
Columbia University Campus
New York City
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"Dynamic pricing and price optimization are some of the most exciting and impactful applications of so-called 'big data' and business analytics today. This program will give you the basic concepts and tools needed to recognize opportunities for pricing improvement within your organization and determine how to realize them."
– Robert Phillips, Faculty Director and Professor of Professional Practice

Pricing Analytics is a two-day program focused on teaching executives how to use analytics to gain a deeper understanding of customers’ behaviors, preferences, price sensitivity, and other relevant factors in order to design pricing, marketing, sales, and distribution programs that target them more effectively to drive profitable growth.

Empirical studies have consistently shown that market leaders significantly out-perform their competitors by using a data-driven, analytics-based approach to defining their pricing and promotional programs.

Program participants will learn how to build customer, pricing, and business analytics as core capabilities within their organizations. Find out why analytic insights must be actionable, aligned with goals and incentives, integrated into core business processes, and linked to corporate strategy in order to derive optimal benefits. Join us on March 31 – April 1, 2016 to learn how to turn data into insights that drive improved performance and profitable growth for your company.

The program is offered by Columbia University’s Center for Pricing and Revenue Management in partnership with its sponsor, IRI.

About the Center for Pricing and Revenue Management
The Center for Pricing and Revenue Management is a joint initiative of Columbia Business School and the Industrial Engineering and Operations Research department of the Fu Foundation School of Engineering and Applied Science at Columbia University. The Center’s activities focus on research, education, and industry practice in pricing, customer, and business analytics. The Center is led by Director and Professor of Professional Practice Robert L. Phillips, co-faculty director of the Pricing Analytics program. To learn more about Professor Phillips' work on pricing analytics, we invite you to read his article “Should People or Algorithms Set Prices?” article in the European Financial Review. To learn more about the Center for Pricing and Revenue Management, visit the Center's homepage.

About IRI
IRI is a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC health care organizations, retailers, and media companies grow their businesses. Sharat K. Mathur, Senior Vice President and Practice Leader at IRI Strategic Analytics, will be a guest speaker at this program. Sharat Mathur works with clients to define their go-to-market strategy and develop their pricing and trade promotions programs. He helps clients develop their analytic capabilities and solutions as well as change their strategy and processes. To learn more about IRI, visit

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.