Pricing Analytics: The Science of Profitable Growth

Mar 29-31, 2017 $3,550
	Alberto O. Cruz
Alberto O. Cruz
Assistant Director, Learning Solutions
Columbia University Campus
New York City
Plan your stay

"The ability to use data and analytics to make pricing decisions is an essential skill that leaders need in their arsenal."
– Robert Phillips, faculty co-director and professor of professional practice, Columbia Business School, Decision, Risk and Operations department

Faculty co-director Robert Phillips explains why great leaders use data to make informed decisions.

Pricing Analytics is a two-day program focused on teaching executives how to use analytics to better understand their customers and design more targeted and profitable pricing and promotional programs. Research has consistently shown that companies using an analytics-driven approach to pricing significantly out-perform their competitors.

Learn from our leading experts how to:

  • Build analytics capabilities within their organizations
  • Translate analytic insights into action
  • Integrate analytics into core business processes
  • Link analytics to corporate strategy.

Join us on March 31 – April 1, 2016 to learn how to turn data into insights that drive improved performance and profitable growth for your company.

The program is offered by Columbia University’s Center for Pricing and Revenue Management in partnership with its sponsor, IRI.

About the Center for Pricing and Revenue Management
The Center for Pricing and Revenue Management is a joint initiative of Columbia Business School and the Industrial Engineering and Operations Research department of the Fu Foundation School of Engineering and Applied Science at Columbia University. The Center’s activities focus on research, education, and industry practice in pricing, customer, and business analytics. The Center is led by Director and Professor of Professional Practice Robert L. Phillips, faculty co-director of the Pricing Analytics program. To learn more about Professor Phillips' work on pricing analytics, we invite you to read his article “Should People or Algorithms Set Prices?” article in the European Financial Review. To learn more about the Center for Pricing and Revenue Management, visit the Center's homepage.

About IRI
IRI is a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC health care organizations, retailers, and media companies grow their businesses. Sharat K. Mathur, Senior Vice President and Practice Leader at IRI Strategic Analytics, will be a guest speaker at this program. Sharat Mathur works with clients to define their go-to-market strategy and develop their pricing and trade promotions programs. He helps clients develop their analytic capabilities and solutions as well as change their strategy and processes. To learn more about IRI, visit

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.