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"You will not only learn the mechanics of the Sprint methodology, but also deploy them to your business project during the program – from idea to prototype in five days."
– The program’s Faculty Director R.A. Farrokhnia, Professor of Finance and Economics at Columbia Business School
In a hyper-competitive corporate world where product and service development cycles need to be fast, iterative, and yet cost-efficient, the need for organizations to use a process that reduces the risks of such efforts and increases ROI potential is of paramount importance.
Based on The Design Sprint developed by Google Ventures, From Idea to Prototype in 5 Days presents this methodology in a uniquely hands-on program. Participants work on an actual project during the 5-day program and dive deep into the customization and adaption of rapid prototyping for the realities and constraints of the corporate world.
Based on an interactive curriculum, the program teaches participants:
- A multi-disciplinary approach to user-research, product discovery, and evidence-based product design
- Best practices in preparing for a successful sprint, including the importance of diverse teams
- Agile project execution, including rapid and iterative prototyping
- Product launch, feedback loops, user testing, and growth strategy implementation
- Protocols for collaboration between multi-disciplinary teams
Within this framework, participants apply lean techniques for developing inventive solutions to business briefs posed at the beginning of the program. An integral part of the program is the application of new tools allowing for data-backed product idea development and testing cycles in just five days, dramatically reducing the time and capital needed for such projects.
Designed for startups and established firms alike, and applicable for any product or service – whether physical or digital – the program focuses on the practical use of design thinking, design studio, and iterative design sprint methodologies.
In addition, a systematic approach to Lean User Research, User Experience (UX), and User Interface (UI) design and deployment will be an integral part of the curriculum.
The program is taught by award-winning Columbia faculty R.A. Farrokhnia from the Schools of Business and Engineering, who has been credited by the developers of the Sprint methodology at Google Ventures for bringing the concepts to academia.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more and to find out about preferred pricing opportunities for teams of 2 or more people.
Space is limited due to the hands-on, workshop-style approach of the program to guarantee an optimal teacher-participant ratio.
The methodologies taught in From Idea to Prototype in 5 Days are the most relevant and up-to-date, based on those developed at Google Design Studio, Google Creative Lab, IDEO, and Pentagram. Curated and adapted for the needs, potential, and constrains of the framework participants typically operate in their professional careers, the program provides a unique opportunity for participants not only to learn the latest best practices deployed at some of the most successful firms in the startup, design, and tech realms but also to learn how to implement them first hand.
Blending design, engineering, business, and storytelling craftsmanship, this program delivers exponential value and velocity to each executive, professional, and entrepreneur who attends:
Working in teams, participants will apply the program concepts to their project, with defined deliverables and launch timelines. Teams will be highly supported in devising prototypes and actualizing their proposed solutions by faculty and industry coaches.
The highly interactive boot camp format provides participants the unique opportunity to generate inventive business solutions while learning how to reduce friction among multi-disciplinary teams involved in the innovation process and meeting rigorous ROI metrics, both in terms of time and cost.
Upon completion of this program, you will earn five days towards a Certificate with select alumni and tuition benefits. Learn more.
From Idea to Prototype in 5 Days is a full 5-day Design Sprint that begins Monday morning and concludes Friday afternoon, with a combination of lectures, individual and team assignments, workshops, and collaborative (hands-on) exercises.
The game plan for the 5-day Sprint unfolds as follows:
- Preparing for a successful sprint
- Learn about the role of the diverse team in sprint
- What sprint managers need to implement in order to stack the odds in their favor
- Preparing your team for a sprint
- Formulate the business challenge
- Run mini-Sprint
- Schedule live user-testing for day 5
- Learn about Agile techniques
- Refine brief and map out proposed solution
- Set the stage for team exercises
- Low-fi iterative sketching, testing, and refinement
- First round of on-field user testing and voting
- Refine sketches and preliminary solutions
- Present final findings and proposed solution
- Multiple rounds of elimination and refinements
- Identify best preliminary solution proposal(s)
- Finalize plan of action for user testing
- Systematic prototyping of the solution(s)
- Get help from in-house designers with design tools and techniques
- Build complete prototype by end of day
- Conduct one-on-one live interviews with test subjects, using user testing methodologies
- Note behavioral observations as well as quantifiable feedback data points
- Conduct a full debrief and revisit assumptions and agenda set on the first day
- Determine success of proposed solution(s)
For a complete program schedule, download the agenda.
This program is ideal for individuals or teams working both in large corporations and mid- to small organizations as well as entrepreneurs working in startup settings. Participants across fields of strategic planning, marketing, product design (digital and physical), R&D, data analytics, consulting, and project management will particularly benefit from the program.
R.A. Farrokhnia, Faculty Director
Professor of Finance and Economics at Columbia Business School
Professor of Industrial Engineering and Operations Research at Columbia Engineering
With joint appointments at the Schools of Business and Engineering, Prof. Farrokhnia’s academic endeavors center on the integration of industrial, operational, and business analyses with practical development and deployment of inventive, design-centric solutions. He also serves at a lecturer and board member of Columbia Journalism School’s Knight-Bagehot Program.
Prof. Farrokhnia is currently the Founder and Executive Director of a multi-disciplinary program at Columbia University, blending business, engineering, design, and storytelling as the fundamental building blocks of impactful ideas and startups. He is also the founder of an Applied Solutions, Data Analytics, and Design DevLab as well as a new ventures launch platform in New York.
He attended Columbia University for both his undergraduate and graduate studies and has extensive global professional experience, including long-term residency abroad and fluency in several languages.
Along with Professor Farrokhnia, additional Columbia Business School faculty contribute to and teach in the program.