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"Awesome experience that challenged my way of thinking, making decisions, and facing tough challenges for continuous growth."
– Juan Pablo Consuegra, COO - Marketing & Operations Director, Microsoft
Leading Strategic Growth and Change is a five-day program focused on the process of finding opportunities, launching new ventures, and leading necessary organizational changes to revitalize an organization.
Participants learn how to thrive in rapidly changing and highly uncertain environments, gain insight into a current pressing change initiative within their own organization, and immediately begin to apply the learning to make rapid progress on the issue.
If you have ever worried about how to drive new growth or how to make a change initiative successful, you will enjoy the insights developed in this course.
For a complete program schedule download the agenda.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Benefits in the Current Context
"This program is more relevant than ever, because it presumes high levels of uncertainty, complexity, and velocity in every tool and technique we present. It further covers both the analytical side of coping with uncertainty (what to do) as well as the human side (how to get people to realize the challenges and respond appropriately). In this program, we insist on driving strategic decision-making from the perspective of deep insight and differentiating rather than going along with the crowd. And at Columbia, since we are in the heart of the financial markets, we are very close to the phenomenon."
– Rita Gunther McGrath, faculty director
Summary of Benefits
- Explore how to lead through change and uncertainty
- Learn to make use of an entrepreneurial mindset in an established corporation
- Understand the political and implementation challenges of growth
- Discover a proven framework for leading growth
- Gain insight into the cultural and leadership challenges of the information economy
Upon completion of this program, you will earn five days towards a Certificate with select alumni and tuition benefits. Learn more.
One of the distinguishing features of the course is that rather than using standard business school cases, most of the application of the tools and concepts takes place as participants help one another find solutions to a thorny growth or change problem they are facing in their organizations. Prior to the course, each participant prepares this 'personal case' which is then used as the basis for small-group discussion and problem solving. Each case group, consisting of other participants from non-competing organizations, also creates a video which is shared with the entire class at the end of the week. By the end of the week, most participants report having made significant progress on resolving their issues with actionable ideas they can take back to work and apply immediately.
A select set of additional readings and materials are also included, and each participant receives copies of relevant books.
- Introduction to MarketBusting, a structured approach to identifying growth opportunities via five 'lenses'
- Change the customers' experience
- Reconfigure products and services
- Change your business model
- Take advantage of industry shifts
- Identify entirely new markets
- Learn to avoid the most dangerous biases that can have a negative impact on your decisions under uncertainty
- Learn to improve your intuition
- Learn the 3 leadership roles that are essential to growth
- Real options reasoning
- Creating an opportunity portfolio
- Discovery Driven Planning
- Learn to manage high assumption: knowledge ratio situations
- Learn the principles of intelligent failure
- Creating the conditions for effective organizational transformation
- Identify in advance the most likely situations in which your project will be delayed or encounter resistance; apply this idea to personal cases
- Learn simple and powerful ways to confront organizational politics and use them for positive purposes
- Learn from a 'living case' what mistakes were made and how you can avoid making the same mistakes in undertaking large-scale change
- Entrepreneurial thinking
- Optional session on the utilization of sophisticated modeling and simulation techniques in conjunction with discovery driven planning
- Disengagement – how to gracefully shut down a project or end a business
- Nominated topics, in which participants propose the topics for discussion
- Action planning for return
For a complete program schedule download the agenda.
PARTICIPANT PROFILE & TESTIMONIALS
Leading Strategic Growth and Change is designed for upper- to senior-level executives who seek significant growth opportunities for their organizations.
Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.
What recent participants say about Leading Strategic Growth and Change:
"Rita [McGrath] has a deep understanding of the challenges facing an organization’s strategic planning and growth, and provides the necessary framework for disciplined action to affect positive outcomes." – Bill Labbe, Senior Vice President, TRC Solutions
"LSGC translated into a system to manage initiatives for growth: with more discipline, more granularity, better assumptions tracking, clearer consequences, and therefore stronger internal commitment (i.e. funding via the yearly budget cycle) to pursue growth." – Fernando Erazo, Director Strategy & Business Development, Philips Electronics Middle East & Africa
"Excellent content. Well delivered with lots of practical take-aways. First time at Columbia and very impressed overall." – Paul McConomy, Regional Counsel - Asia, Principal International
Rita McGrath, Faculty Director
Associate Professor of Management
Faculty Member, Executive Education
Rita McGrath is a globally recognized expert on strategy, innovation, and growth. Her work and ideas help CEO's and senior executives succeed in rapidly changing and volatile environments, and she is valued for her rare ability to connect research to business problems. Recognized as one of the top 10 management thinkers by global management award Thinkers50 in 2013 and winning the award for outstanding achievement in the strategy category, McGrath speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos. She appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, New York Times, Financial Times, and Businessweek, Inc. and has published several articles in the Harvard Business Review. McGrath is the co-author of three books in addition to her latest book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press).
She has also been named one of the top ten business school professors to follow on Twitter, and was named one of the 25 smartest women to follow on Twitter by Fast Company magazine. In 2009, she was inducted as a fellow of the Strategic Management Society, an honor given to those who have had a significant impact on the field.
Prior to life in academia, McGrath was an IT director, worked in the political arena and founded two startups.
Along with Professor McGrath, additional Columbia Business School faculty contribute to and teach in the program.
Other Strategy Programs:
- Creating and Executing Breakthrough Strategy
Introduces the Strategic Learning process – a unique way of integrating strategic analysis, focus, alignment and execution – and gives practical guidelines for implementing new strategic directions.
- New Digital Business Strategy: Leading the Next-Generation Enterprise
Digital Business Strategy focuses on big data analytics, experiment-driven innovation, and disruptive business models to address your organization’s future in the digital age.
- Driving Strategic Impact (Online)
Delivered in a flexible learning schedule, participants use video-lectures, exercises, and online engagement to learn tools used by top-tier consulting firms for more effective analysis and resolution of strategic problems.
- New Globalization (Online): Strategies for Your Enterprise
Presented by Nobel Laureate Joseph E. Stiglitz and world-renowned expert Bruce C. Greenwald, this six-week online program provides new perspectives on how globalization affects our governments, our businesses, and our societies.
- Leading Business Change Through Analytics
Leading Business Change Through Analytics enables senior managers to drive business decisions more efficiently with data.
- Strategic Intuition
Based on William Duggan's books, this program offers breakthrough ideas, methods, and tools for generating creative ideas that are also strategic.
- New Strategic Intuition (Online): from Mind to Method to Action
Acquire exclusive tools to enhance and systematize the idea-generation process and develop powerful ideas that you can turn into growth strategies for your organization during Strategic Intuition (Online) Part 1: From Mind to Method. Then use a three-step process that helps you put your strategic intuition skills into action during Strategic Intuition (Online) Part 2: From Method to Action. Learn more about Part 1: From Mind to Method or Part 2: From Method to Action.
- New Winning Strategies for Media & Technology Companies
Over three days, media and technology executives will gain an understanding of the changing media ecosystem, enabling them to stay ahead of the competition and lead change within the industry, rather than follow it.