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Doing Business With a Changing China

Breakthrough China Strategy

Overview

It has been more than 30 years since China opened up to the rest of the world. Since then, the country has been viewed as the as a land of opportunity for enterprising businesses and investors for its manufacturing capabilities and low-cost labor. Now, though, as China continues to grow and its companies move West, the country is less for exports and more for consumption. China is no longer just a frontier for ambitious Western businesses; as Chinese interests move more prominently into the US and Europe, it is clear that China’s changing landscape is a dynamic force that Western executives must understand.

Doing Business With a Changing China is the only executive program of its kind in the U.S. Conducted in partnership with China’s own Cheung Kong Graduate School of Business (CKGSB), this compact, three-day program provides a concise yet comprehensive overview of where China is and more importantly, where it’s headed. Participants will gain critical insights on macro trends, emerging opportunities, and how to compete or collaborate with Chinese companies, and develop cross-cultural competencies to enable and empower participants to have more productive and impactful interactions with Chinese counterparts. At the end of the program, participants will have a clear understanding of how to position China within their own organization.

Learn and Network with Chinese CEOs
The program features a unique half-day-long event that brings participants together with a group of more than 50 Chinese CEOs that will attend a concurrent Columbia Business School program. Through this event as well as an organized dinner, the two groups will interact and exchange ideas on key business and leadership issues. Participants will leave with practical insights, best practices, and even key contacts to help their organization succeed with China.

All sessions are conducted in English and participants should be proficient in the language. Simultaneous and sequential translation will be provided as necessary for the joint session and networking events with Chinese CEOs.

Select List of Past CEO Participants

Jack MA (MA Yun), Founder and Former Executive Chairman
Alibaba Group

Hongbin RENG, Board Director, Vice Secretary of CPC Committee
China National Machinery Industry Corporation (SINOMACH)

Chengyu FU, Board Director, Secretary of CPC Committee
China Petrochemical & Chemical Corporation (SINOPEC)
NYSE Symbol: SNP

Yonggang ZHENG, Board Director
Shanshan Group Co., Ltd.

Minghui WANG, CEO
Yunnan Baiyao Group Co., Ltd.

Guangchang GUO, Board Director
Fosun Group

Shizhong DING, CEO
ANTA Sports Products Ltd.

Tong CAO, Vice Director
The Export-Import Bank of China

Fashu CHEN, Board Director
New Huadu Supercenter Co., Ltd.

Guorong DING, Board Director
Shenyin & Wanguo Securities Co., Ltd.

Chao FANG, Board Director
Beijing Guohua Real-Estate Co., Ltd.

Min FAN, CEO
Ctrip.com
NASDAQ symbol: CTRP

Zhongjun WANG, CEO
Huayi Brothers Media Corporation

Xin WANG, CEO
Sohu.com
NASDAQ symbol: SOHU

For a complete program schedule download the agenda.

Benefits

Doing Business With a Changing China is a unique opportunity for senior-level business leaders to understand the global implications of China's ongoing economic transformation, learn how to better engage with the Chinese, and compare and contrast Western and Chinese approaches to leadership and business – with a cohort of Chinese CEOs attending a parallel Columbia executive program.

Benefits include:

  • Gaining awareness of laws and practices that impact how business is done in China, i.e. the Foreign Corrupt Practices Act, Committee on Foreign Investment, etc.
  • Understanding the global implications of China’s rise
  • Learning the critical drivers of success in the China market
  • Grasping how to compete and cooperate with Chinese companies
  • Developing cross-cultural competencies to enable more impactful impressions on Chinese counterparts
  • Establishing direct connections with Chinese C-suite executives participating in a parallel program with Columbia Business School

Upon completion of this program, you will earn three days towards a Certificate in Business Excellence. Learn more.

Curriculum

Day 1: Grasping the Complexity of China
Intended outcome for Day 1: To appreciate and gain an understanding of the deep, rich, and complex forces of the old, new, and changing China that make the country’s markets the most challenging operating environments for businesses seeking presence there.

  • China’s Transformation and Its Global Implications
  • Social, Technological, Economic and Political Forces That Are Shaping China
  • What’s Fair in China? A look at deal-structuring, laws, and standard business practices
  • Identifying My Core Questions about and Challenges in China
  • Dinner with Chinese C-Suite executives

 
Day 2: Working with China
Intended outcome for Day 2: To learn from the success and failures from post and current joint ventures and acquisitions in China; to gain insight on one’s personal readiness to work inter-culturally and identify the modifications one must make for more successful cross-cultural collaborations.

  • Business Models for Successful Ventures Between East and West
  • Leading to Win in US-China Collaboration
  • Intercultural Competencies

 
Day 3: Moving Forward with China
Intended outcome for Day 3: To leave Doing Business with a Changing China with concrete action items on what one needs to do operate more effectively in China and to depart with valuable connections to Chinese counterparts.

  • Joint learning session with Chinese CEO group to promote bilateral understanding and collaboration
  • Jack Perkowski, China business expert and author of Managing the Dragon

 
For a complete program schedule download the agenda.

Audience & Testimonials

Doing Business With a Changing China is designed for senior-level managers and executives from multinational corporations as well as SMEs who have or will soon have responsibility for running operations in China. It is also ideal for senior executives who need to have a good working knowledge of China as part of their responsibilities.

Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.

Faculty

Maarten Asser, Program Orchestrator
Cheung Kong Graduate School of Business Adjunct Educator

As Program Director for Doing Business With a Changing China, Maarten is responsible for designing, developing and facilitating the program as he does with many leadership and executive development and action learning programs. He currently engages in consulting projects in the area of cross cultural competence, integration, strategic cultural alignment, and executive team facilitation through effective communication and decision making.

Maarten Asser is a highly regarded speaker and facilitator on the topics of Intercultural Competence, Globalization and Integration, Global Leadership and Dilemma Management, and the process of Innovation and Entrepreneurship for professional audiences large and small around the world. Prior to working in the executive development space, he led the team at Trompenaars-Hampden-Turner (THT) Intercultural Management Consulting based in Cambridge, Massachusetts. He currently teaches at various international business schools including Cheung Kong Graduate School of Business (CKGSB), Duke CE, Tuck School of Business at Dartmouth, and the Indian School of Business in Hyderabad, India. He has been a visiting faculty at IPADE in Mexico, Harvard Business School, and Columbia Business School.

Various Columbia Business School and Cheung Kong Graduate School of Business faculty and industry experts contribute to and teach in the program.

 

Special Features

Combining the Thought Leadership of Two Top Business Schools

Doing Business With a Changing China combines the resources and thought leadership of two top business schools – Columbia Business School from the United States and Cheung Kong Graduate School of Business (CKGSB) from China – to present a one-of-a-kind program here in the U.S. on doing business with China. Anchored on solid research and on-the-ground knowledge, the program goes beyond sensational media headlines to explore the realities of China's economic transformation and its implications to global business.

Learn and Network with Chinese CEOs
The program features a unique half-day session that brings together participants with more than 50 CEOs from top Chinese companies attending a parallel Columbia Business School program. Through classroom interaction and networking activities, participants will have the rare opportunity to engage their Chinese counterparts on an intellectual as well as social basis. Participants get the chance to test out their ideas for success in the Chinese market with Chinese CEOs, and to provide advice to these Chinese business leaders about their strategies for success in Western markets.

Select List of Past CEO Participants

Jack MA (MA Yun), Founder and Former Executive Chairman
Alibaba Group

Hongbin RENG, Board Director, Vice Secretary of CPC Committee
China National Machinery Industry Corporation (SINOMACH)

Chengyu FU, Board Director, Secretary of CPC Committee
China Petrochemical & Chemical Corporation (SINOPEC)
NYSE Symbol: SNP

Yonggang ZHENG, Board Director
Shanshan Group Co., Ltd.

Minghui WANG, CEO
Yunnan Baiyao Group Co., Ltd.

Guangchang GUO, Board Director
Fosun Group

Shizhong DING, CEO
ANTA Sports Products Ltd.

Tong CAO, Vice Director
The Export-Import Bank of China

Fashu CHEN, Board Director
New Huadu Supercenter Co., Ltd.

Guorong DING, Board Director
Shenyin & Wanguo Securities Co., Ltd.

Chao FANG, Board Director
Beijing Guohua Real-Estate Co., Ltd.

Min FAN, CEO
Ctrip.com
NASDAQ symbol: CTRP

Zhongjun WANG, CEO
Huayi Brothers Media Corporation

Xin WANG, CEO
Sohu.com
NASDAQ symbol: SOHU

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Earn Your Certificate

The Certificate in Business Excellence (CIBE) is awarded to participants who complete a total of 18 program days within a four-year period.

Learn more about the benefits of earning a CIBE.