Strategic Marketing Management

To Be Announced  

Strategic Marketing Management will teach you all aspects of building a strong strategic marketing plan, from generating genuine market insights to implementing your marketing plan from start to finish.

The curriculum is integrated along the Columbia Strategic Marketing Planning Model, and explores three critical phases essential to the success of a strategic market approach: market insights, strategy development, and program design.

Through interactive sessions and hands-on planning exercises, you will gain a comprehensive command of all the elements necessary to design and implement effective marketing strategies that deliver value to your organization.

You also will have the opportunity to directly apply your learning to your own company and markets through various clinics and a personal case.

The learning format has proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.