Columbia Business School

Overview

The financial crisis has changed the international business landscape, and China is playing a more important role than ever before.

To be successful, multinational companies must know more about China's economy, policies, and culture, and understand how to compete and cooperate with local companies especially when the economic growth patterns in China are undergoing drastic shifts that create new challenges.

World-renowned faculty from Cheung Kong Graduate School of Business and Columbia Business School will provide the context and the keys to better understand how to enter and develop business opportunities in the Chinese market. Chinese Government Officials, Chinese CEOs, and other multinational company professionals will also offer insights to understanding Chinese economic development.

After only three days of interactive and practical sessions, executives will leave the first module of the program with crucial insights and best practices that will help their organizations succeed in China.

All program sessions are taught in English and participants should be proficient in the language. Simultaneous translation, and the necessary technology, will be provided for panel discussions as some of the panel members do not speak English. Sequential translation will be provided during networking events for communicating with visiting CEOs.

For a complete program schedule download the agenda.

Audience

Global Business Strategy: China is designed for senior-level executives from international corporations who want to expand their current operations in China or plan to penetrate the Chinese marketplace.

Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.

Benefits

Global Business Strategy: China maximizes the thought leadership of Columbia Business School in the United States and the practical application of Cheung Kong Graduate School of Business in China. Participants will leave the program knowing how to position China within their company and understand the intricacies of the country's policies and economy.

Summary of benefits

• Gain insight into the development of world economies
• Position Chinese industries in global industry value chains and explore challenges for multinationals
• Understand key characteristics of Chinese economic development
• Understand the strategy of Chinese companies
• Understand Chinese monetary, industrial, and foreign enterprise policy
• Consider new trends in overseas investment in China
• Discuss new challenges faced by multinationals in China and when they occur
• Explore strategies for competing and collaborating with Chinese state-owned enterprises and private enterprises

Upon completion of this program, you will earn three days towards a Certificate in Business Excellence. Learn more.

Faculty

	David Beim Professor of Professional Practice Finance and Economics Columbia Business School
	Leslie Young Professor of Economics at CKGSB
	Xiang Bing Professor of Accounting Cheung Kong Graduate School of Business, Founding Dean
	Liao Jianwen Adjunct professor of Strategy and Innovation Cheung Kong Graduate School of Business
	Wei Jiang Chair of Finance Division Columbia Business School
	Baohong Sun Associate Dean and Professor of Marketing at CKGSB
	Xiaobo Lu Professor of Political Science at School of International and Public Affairs

Curriculum

The program will include lectures and collaborative work, including a CEO roundtable discussion chaired by faculty from Columbia Business School and Cheung Kong Graduate School of Business.

Day 1

Current Issues for China's Economy

• Implications of China's massive credit expansion
• Is sustaining China's high growth rate possible?
• Explore whether China's inflation can be controlled?

Globalization of Chinese Companies: New Perspectives and Strategies

• Discover the competitive advantages of Chinese companies compared with those of other global competitors
• Identify the unique strategies Chinese companies are implementing

Day 2

China's Economy and Its Implications

• Learn the relation between state and enterprises
• Understand business practices in this market
• Explore economic cycles specific to China

Building Multiple Businesses in China

• Personal experiences in China
• Case Presentation
• Discussion

Day 3

How Emerging Chinese Companies will Shake up Global Competition

• Discuss how Chinese firms have emerged to become global competitors
• Learn the strategies that contributed to their emergence
• Discover what multinational corporations can do to respond to the challenges

Global Business Strategy: China Forum
Panel I: Cross Border M&As: Opportunities and Challenges for US and China

• Understand how cross-border collaboration and competition between multinational corporations and Chinese firms have become more important in many industries
• Learn how cooperative relationships with competitors are developed and maintained
• Discover the mechanisms to engage in collaboration while protecting competitive advantages

Featured Panelists:
Jack Perkowski, Founder and Managing Partner of JFP Holdings
Dominic Ng, Chairman of East West Bancorp
Yuanhua Jiang, Party Secretary, Chairman of Hubei Yihua Group LLC
Guoqi Ding, CFO of Shanghai Fosun High Technology Group LTD

Panel II: China's Consumer Market

• Which consumer businesses are thriving today?
• Which consumer businesses are likely to be growing soon?
• How serious is the problem of brand protection?

Featured Panelists:
Frederic de Narp, CEO of Harry Winston, Inc.
Jenny Ming, President & CEO of Charlotte Russe Holdings, Inc.
Yong Zhang, Board Chairman, Sichuan Haidilao Catering Company LTD
Jianping Zhou, Board Chairman, China Heilan Group

Networking Reception and Dinner at St. Regis Hotel with more than 60 Senior Chinese Executives

Featured Guest Speaker and Keynote Address:
John C. Liu, Comptroller of New York City
Mary Callahan Erdoes, CEO of Asset Management, J.P. Morgan Chase

For a complete program schedule download the agenda.

Special Features

Global Business Strategy: China maximizes the thought leadership of Columbia Business School in the United States and the practical application of Cheung Kong Graduate School of Business in China. Participants will leave the program knowing how to position China within their company and understand the intricacies of the country's policies and economy. While in the United States, participants will have the rare opportunity to meet with more than 60 chairpersons and CEOs from China's top corporations such as:

• 361 Degrees International
• China LiLang
• China Power New Energy Development
• China Universal Asset Management
• CITIC Group
• Doxen Energy Group
• Fuer International Inc
• Global Education & Technology Group
• Guandong Yihua Timber Industry
• Hubei Yihua Group
• Luye Parma Group
• Man Wah Holdings
• Shandong Chenming Paper Holdings
• Shanghai Fosun High Technology Group
• Zhongda International Holdings