- Benefits & Features
- Student Life
- Student Organizations
- International Students
- The Culture of NYC
- Career Advantages
- Financial Aid
- Connect with CBS
- Executive MBA
- Options & Locations
- Student Life
- Career Management
- Connect with CBS
- Why a Columbia PhD?
- Job Market
- Master of Science
- Master of Science in Financial Economics
- Master of Science in Marketing
- Student Life
- Executive Education
- Comprehensive Management
- Social Enterprise
- Programs for Organizations
- Undergraduate Concentration
"The course provided me keen insights through a balance of theory and practice that will allow me a renewed look at strategy development."
– Stephen Stone, Vice President, Cytec Industries Inc.
In today’s dynamic world, the old static planning methods no longer work. The key to success is to create an adaptive enterprise capable of generating winning strategies and renewing those strategies as the environment changes.
Creating and Executing Breakthrough Strategy offers a set of practical tools to achieve this kind of organizational agility. The program introduces you to the Strategic Learning Process, a unique 4-step model which has been battle tested and is being applied successfully by many global companies and not-for-profit organizations to create and implement winning strategies repeatedly over time.
Strategic Learning is an insight-to-action process. The four linked action steps move in a cycle (see picture below): 1) Learn about the external environment and your organization’s own realities; 2) Focus by making choices about where you will compete and how you will win; 3) Align your people and your business system behind your strategy; 4) Execute faster and better than your competitors.
That takes the firm back to the Learn step, thus creating an ongoing cycle of learning and renewal.
The Strategic Learning Process
During the program you will benefit from the opportunity to apply your learning to an important personal case with the help and insight of faculty and peers.
For a complete program schedule, download the agenda.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Testimonials for Strategic Learning:
"Strategic Learning provided Riverside with a powerful mechanism to promote shared understanding, shared commitment and unity of action in order for us to be the best."
– Ron Corti, President and CEO of Riverside Health Care System
"Working in teams, we applied the Strategic Learning Process to create superior insights into our competitive landscape and define our Winning Proposition and Key Priorities going forward. We have now significantly improved our performance and, ultimately, our brand."
– Tom Motamed, Chairman and CEO of CNA Financial Corporation
"Strategic Learning is the best method I have ever found for creating winning strategies."
– Michael Mahoney, President and CEO of Boston Scientific
You will learn how to apply the market-tested Strategic Learning methodology: the four-step cycle designed to create and sustain winning performance. During the program, you will be given a workbook of practical tools you can use immediately upon returning to your organization.
"We believe that our job is to bring you the best ideas on strategic leadership, together with powerful tools to turn them into action. That is what we aim to do in Creating and Executing Breakthrough Strategy."
–Willie Pietersen and Peter Meola, Faculty Directors
Summary of Benefits
- Learn to conduct a Situation Analysis: a powerful method for creating insights into the external environment and your company’s own realities
- Improve your ability to foresee change and its implications
- Create a “Winning Proposition” that differentiates your organization and provides superior value for your customers and shareholders
- Learn how to win hearts and minds of your people and align your business system behind your strategy
- Master the golden rules of effective implementation, and leadership of change
- Understand how to monitor and measure the success of your strategy, and how to apply rapid corrective actions
Upon completion of this program, you will earn six days towards a Certificate with select alumni and tuition benefits. Learn more.
Before the program begins, participants prepare by meeting with superiors and peers to identify and document a strategic challenge. This pressing issue becomes the foundation for the participant’s personal case, which is discussed and addressed throughout the program with other participants and with faculty coaches.
Sample Session Titles
- Understanding the universal forces of change and their implications
- Overview of Strategic Learning: Comparison with other methods of strategy
- Winning at insight through your Situation Analysis
- Making strategic choices and developing your Winning Proposition and Key Priorities
- Driving your economic engine
- Mobilizing the power of organizational alignment
- Implementation effectiveness
- Leading change and renewal
For a complete program schedule download the agenda.
PARTICIPANT PROFILE & TESTIMONIALS
Creating and Executing Breakthrough Strategy is designed for executives of all levels responsible for strategic planning, with primary responsibility for making the changes necessary to enable effective execution of strategy, or those with P&L responsibility who seek to become more strategic in their thinking.
Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.
What recent participants say about Creating and Executing Breakthrough Strategy:
"The [Strategic Learning] process presented is clear, easy to apply and focused on customer and company performance." – Ives Takemoto, Product Manager
"Strategic Learning is a powerful decision-making tool that I will apply in Syngenta." – Gustavo Yepez-Gil, Product Line Manager, Syngenta
"Willie [Pietersen]'s matrix, the Strategic Learning Cycle, has opened my eyes to the vital role of leadership in strategy creation and execution." – Mark Hiddleston, General Manager C&A Auckland, ANZ Group
William G. Pietersen, Faculty Director
Professor of the Practice of Management
Faculty Member, Executive Education
Willie Pietersen specializes in strategy and the leadership of change. He is the originator of the Strategic Learning Process which, along with his other methods and ideas, is widely applied in numerous corporations. Over a period of twenty years, Pietersen served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana, and Sterling Winthrop’s Consumer Health Group. He has since served as a teacher and advisor to many global companies, including Aviva, Bausch & Lomb, Boeing, Chubb Corp., Deloitte, DePuy, Ericsson, ExxonMobil, Henry Schein, Inc., Novartis, SAP, and Girl Scouts of the USA.
Pietersen has written several books on strategy, the latest being Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage (John Wiley & Sons, 2010). He has also written numerous articles which can be downloaded at www.williepietersen.com.
Pietersen was raised in South Africa and received a Rhodes scholarship to Oxford University. After practicing law, he embarked on an international business career. In 1998, he was named Professor of the Practice of Management at Columbia Business School.
Peter Meola, Curriculum Specialist
Faculty Member, Executive Education
Peter Meola has held a variety of senior executive roles in several global firms over 25 years, including Unilever, Lehn and Fink, The Seagram Company, Tropicana, Burmah Castrol, and ExxonMobil. Peter was a group executive at BP PLC (British Petroleum) and CEO of their Americas Lubricant Division, where he led a cross-cultural and cross-functional employee base with operations in more than 20 countries. Peter was an executive member of the Global Integration Team and the lead executive in the Americas following BP PLC’s successful acquisition and integration of Burmah Castrol.
Meola has consulted for a number of firms, including Welch’s, ExxonMobil, Johnson & Johnson, Henry Schein, CNA Insurance, IntraLinks, Chubb Insurance, UGI, Riverside Healthcare System, United Nations Federal Credit Union, and many more.
Since joining the Columbia Business School faculty, Meola’s primary areas of focus and passion have been leadership of organizational culture as well as Strategic Learning as a leadership process. He serves as a member of the Board of Trustees of St John’s Riverside Hospital, visiting lecturer at the University of Colorado’s Leeds School of Business, industry advisor for JPMorgan Chase Primary Insight & Alpha Insights, and founder of Meola Associates LLC, a strategic and organizational development advising and consulting firm.
Other Strategy Programs:
- New Digital Business Strategy: Leading the Next-Generation Enterprise
Digital Business Strategy focuses on big data analytics, experiment-driven innovation, and disruptive business models to address your organization’s future in the digital age.
- Driving Strategic Impact (Online)
Delivered in a flexible learning schedule, participants use video-lectures, exercises, and online engagement to learn tools used by top-tier consulting firms for more effective analysis and resolution of strategic problems.
- New Globalization (Online): Strategies for Your Enterprise
Presented by Nobel Laureate Joseph E. Stiglitz and world-renowned expert Bruce C. Greenwald, this six-week online program provides new perspectives on how globalization affects our governments, our businesses, and our societies.
- New Leading Business Change Through Analytics
Leading Business Change Through Analytics enables senior managers to drive business decisions more efficiently with data.
- Leading Strategic Growth and Change
Focuses on finding opportunities, launching new ventures, and leading necessary organizational changes to revitalize an organization.
- Strategic Intuition
Based on William Duggan's books, this program offers breakthrough ideas, methods, and tools for generating creative ideas that are also strategic.
- New Strategic Intuition (Online): from Mind to Method to Action
Acquire exclusive tools to enhance and systematize the idea-generation process and develop powerful ideas that you can turn into growth strategies for your organization during Strategic Intuition (Online) Part 1: From Mind to Method. Then use a three-step process that helps you put your strategic intuition skills into action during Strategic Intuition (Online) Part 2: From Method to Action. Learn more about Part 1: From Mind to Method or Part 2: From Method to Action.
- New Winning Strategies for Media & Technology Companies
Over three days, media and technology executives will gain an understanding of the changing media ecosystem, enabling them to stay ahead of the competition and lead change within the industry, rather than follow it.