Strategic Storytelling: Maximum Impact in a Digital World

Date  
Oct 20-21, 2016 $3,550
May 11-12, 2017 $3,750
Nov 9-10, 2017 $3,750
Alicia Meier
Contact
Alicia Meier
Communications & Special Projects Manager
Columbia University School of the Arts

212-853-0634
amm2376@columbia.edu
Location
Columbia University Campus
New York City
Plan your stay

“I tell stories to jurors in the context of representing business people accused of serious federal crimes. I cannot begin to say how much you taught was directly applicable to my work environment.”
– Past Participant John Lauro, Attorney and Owner, Lauro Law Firm

Storytelling Strategy: Maximizing Impact in a Digital World

Develop a powerful storytelling strategy for your brand.

Storytelling has always been central to human experience – it's how we explain and make sense of the world. But today, as media-savvy audiences begin to tune out advertising messages while searching for ever-more-immersive entertainment experiences, the way businesses and professionals need to communicate is changing. Led by best-selling author Frank Rose and offered in partnership with Columbia University School of the Arts, Strategic Storytelling reveals the essential elements of any story and explains how to assemble these elements for maximum impact in a digital world.

As a member of Columbia University School of the Arts’ Digital Storytelling Lab, Rose is helping to pioneer a new understanding of narrative and its role in the digital age. Strategic Storytelling builds on this to show how story is used by entertainment industry professionals, by leading brands, by B2B providers, and by non-profits—and what each of these can learn from the other. Over the course of two days, you will engage in a mix of deep learning and hands-on workshops that will leave you with a thorough understanding of the digital media ecosystem as well as the expertise you’ll need to communicate strategically within it.

The Strategic Storytelling Model

You will learn about the Strategic Storytelling Model, a simple suite of visualization tools designed to help manage the complex narrative ecosystems that audiences are coming to expect in a highly interconnected, digital environment. You will learn how to apply this model to all sorts of communications, including marketing, entertainment, and journalism.

To learn more, download “The Power of Immersive Media” by Frank Rose from Strategy + Business.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 to learn more.