Digital Storytelling Strategy

Apr 21, 2016 $1,950
Oct 20, 2016 $1,950
	Anthony  Madonna
Anthony Madonna
Senior Director, Learning Solutions
Columbia University Campus
New York City
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In partnership with the School of the Arts.

"What we really focus on here is how the internet is changing storytelling, how digital technology in general is changing not just the way we tell stories, but the way we experience them."
– Frank Rose, Co-Faculty Director and Senior Fellow, Columbia University School of the Arts

Storytelling has always been central to human experience – it's how we explain and make sense of the world.

As media-savvy audiences begin to tune out advertising messages but look for immersive entertainment, the way businesses need to tell stories is changing. Led by best-selling author Frank Rose and marketing expert Paul Woolmington and offered in partnership with the School of the Arts, Digital Storytelling Strategy is designed for executives of all levels who want to understand what immersive digital storytelling is and how to leverage its potential.

Whether your field is brand marketing, corporate strategy, or media and entertainment, this high-level, one-day seminar will help you understand the digital media ecosystem and gain the expertise you need to communicate effectively within it.

Download “The Power of Immersive Media” by Frank Rose from Strategy + Business.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.