Creative Strategy (Online): Using Strategic Intuition to Solve Complex Challenges

Date  
Apr 17–Jun 30, 2017 $2,489
	Holly L Wright
Contact
Holly L Wright
Assistant Director
+1 212-854-4915
hlz2102@gsb.columbia.edu
Location
Online

Please contact us for nonprofit rates and group discounts.

"The Creative Strategy online program is dynamic, instructive, and informative. It provides clarity on how the human brain works and how we can use that 'storehouse' of history to define an innovative and prosperous future for ourselves and our organization."
– Program Participant Simone Chambers, Senior Manager of Corporate & Strategic Planning at Jamaica National Building Society

Creative Strategy (Online)

Businesses are very invested in innovation and creativity, but these pursuits fail when they are isolated from traditional business analysis, strategy, and problem-solving. The pace of disruption today requires businesses to integrate creativity and strategy so that innovations are aligned with company core capabilities and strategies, so that the outcomes of innovation work move beyond the doors of the creativity playroom, and so that teams involved stop thinking of innovation as an extracurricular but not essential part of their work processes.

Led by Professor Bill Duggan and experienced Strategy& Director Amy Murphy, Creative Strategy (Online): Strategic Intuition to Solve Complex Challenges brings you exclusive tools to enhance and systematize the idea generation process and develop powerful ideas that you can turn into growth strategies for your organization.

Over ten weeks, participants will learn the science and method of strategic intuition through more than 20 videos, facilitated online discussion boards, readings, projects, and more. Participants will interact with faculty, course facilitators, and peers from around the world. All program content and materials will be available for two months following the program. The suggested time commitment for this program is approximately four hours per week.

For a complete program schedule of Creative Strategy (Online), please download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.