Introduction to Digital Media (Online): Understanding Platforms and Content

Date  
Oct 2–Nov 13, 2017 $1,989
Apr 30–Jun 11, 2018 $1,989
	Holly L Wright
Contact
Holly L Wright
Assistant Director
+1 212-854-4915
hlz2102@gsb.columbia.edu
Location
Online

Please contact us for nonprofit rates and group discounts.

"The last two decades have seen media industries change in unprecedented ways. This online program provides an overview of the main media platforms and content domains to highlight the key drivers of competitive advantage and profitability."
– The program's Faculty Director Miklos Sarvary, Professor of Business at Columbia Business School

Faculty director Miklos Sarvary explains how the program helps media executives stay on top of the competition.

Media has changed significantly in the past decade. There are new verticals, new platforms, and new content sources. So how do media experts continue to navigate successfully in this ever-changing space? What are the industry dynamics, and how do you stay on top of the competition?

This program is designed for media professionals who want to better understand – in order to continue to compete within – the changing media industry. In Introduction to Digital Media (Online): Understanding Platforms and Content, Professor Miklos Sarvary will examine the businesses of the major media game changers – like Google and Facebook – as well as that of traditional media companies who have tried to adapt to the Internet era to learn from their mistakes and successes.

With this knowledge, participants will be equipped to make stronger decisions about their organization’s media strategy and tactics and better anticipate the next media moves in order to develop a sustainable competitive advantage.

For a complete program schedule, please download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at +1 212-854-3395 for a personal conversation to learn more.