Digital Business Strategy: Leading the Next-Generation Enterprise

Date  
Apr 4-6, 2017 $6,250
Sep 26-28, 2017 $6,250
	Liz N. Schultz
Contact
Liz N. Schultz
Senior Associate Director, Learning Solutions
212-854-7613
Lns11@gsb.columbia.edu
Location
Columbia University Campus
New York City
Plan your stay

"In the digital-first business era, developing strategies and business models to rethink how your organization can thrive will be key to any organization's future viability."
– The program's Faculty Director David Rogers

Digital Business Strategy

Today, every business is, in part, a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats.

In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

The three-day program Digital Business Strategy focuses on how executives can innovate new strategies and business models in order for their organizations to thrive in the digital age. Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age. Participants will leave with a set of planning tools and strategies to apply immediately in their own companies.

Download the first chapter of David Rogers' new book, The Digital Transformation Playbook.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.