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Strategic Intuition


In order to succeed, a business leader needs to combine various kinds of thinking, such as strategic thinking, entrepreneurial thinking, or creative thinking. Strategic Intuition brings you exclusive tools and methods to enhance your thinking process and develop powerful ideas for your organization.

The program is based on the groundbreaking research and teaching by Professor William Duggan. In only two days, you will learn how to capture the benefits of strategic intuition and apply it to real-world business innovation. The last part of the program offers a set of tools to use strategic intuition for your own personal strategy and development.

Participants will receive a copy of Strategic Intuition: The Creative Spark in Human Achievement, which was named "Best Strategy Book of 2007" by Strategy & Business magazine.

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.


How You Will Benefit in the Current Context

"In times like these, it's likely that what you're doing now won't work in the future. You need to innovate. But how? You need a creative idea that's also strategic, that you can take action on right away. 

"Strategic Intuition offers a powerful set of ideas, methods, and tools for innovation based on the latest breakthroughs in modern neuroscience, principles from classical military strategy, and surprising truths about how great achievements in business and other fields actually happened."
–William Duggan, Faculty Director

Summary of Benefits

  • Understand the concept of strategic intuition, based on the science of how creative ideas actually happen in practice.
  • Learn the four key steps that make strategic intuition occur, and how to do it better yourself.
  • Apply strategic intuition to any strategic or creative problem through the Insight Matrix, for individuals and teams, a tool exclusive to the program.

Upon completion of this program, you will earn two days towards a Certificate in Business Excellence. Learn more.


Using lectures, discussions, exercises and, case studies, Strategic Intuition: The Key to Creative Innovation covers three basic themes: strategic intuition in business, in leadership, and in life.

Day One

  • Understand how flashes of insight work in the mind to create new ideas
  • Recognize the four steps of strategic intuition in action
  • Apply a team tool for strategic intuition to business problems of all kinds
  • Understand 10 lessons of strategic intuition for company culture

Day Two

  • Apply strategic intuition to leadership in any field of work
  • Understand the link between organizational and personal strategy
  • Apply a method to plan for organizational or personal opportunity
  • Learn a method for maintaining the right frame of mind to see opportunity

For a complete program schedule download the agenda.

Audience & Testimonials

Strategic Intuition is designed for executives involved in strategic planning, innovation, or creative design in their organization.

Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.

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  • Driving Strategic Impact
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  • Driving Strategic Impact (Online)
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  • Leading Strategic Growth and Change
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  • Reinventing Innovation
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Earn Alumni Benefits

The Certificate in Business Excellence (CIBE) is awarded to participants who complete a total of 18 program days within a four-year period.

Learn more about the benefits of earning a CIBE.

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