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Measuring ROI: Is My Digital Marketing Strategy Working?
Amidst a slew of data from new digital tools, even successful marketers find it hard to know 'which half of my marketing is working?' Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensure marketing will matter for their business in the digital age.