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Join us for a Complimentary Webinar

How to Lead Your Brand in Today’s Turbulent Environment

September 18, 2014, at 12 noon Eastern (4PM GMT)
With Professor Bernd Schmitt
Co-Faculty Director, Brand Leadership: Strategy, Management, and Performance


How to Lead Your Brand in Today’s Turbulent Environment

Managers today face myriad challenges — including digitization, media-fragmentation, and global competition — that make it harder and harder to build a strong brand that stands out from the competition. How can you lead brands and create value for existing and new customers?

This webinar discusses the essential bizz and buzz mindset needed to lead brands successfully today, including outside-industry benchmarking, an omni-channel strategy, and global identity management.

Fill out the form on the right to register for this complimentary webinar.

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