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Join us for a Complimentary Webinar

Behavioral Personal Finance: Understanding Customers

Friday, Nov. 21, at 12:00 PM EDT (4 PM GMT)
With Professor Stephan Meier
Faculty member, Mastering Management

 

Behavioral Personal Finance: Understanding Customers

In recent years, a behavioral revolution has changed what we know about how people think and what motivates them.

Human beings are not purely rational or self-interested, and they’re not driven solely by monetary incentives.

Join us for a complimentary webinar Friday, Nov. 21, at 12:00 noon EDT. Columbia Business School Professor Stephan Meier will focus on behavioral personal finance.

He will discuss how recent advances in what we know about humans’ financial decision-making can lead to new thinking about how to interact with consumers.

Fill out the form on the right to register for this complimentary webinar.

 

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