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A Better Choosing Experience

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2014 Catalog

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This 30–minute complimentary webinar discusses the role choice plays in consumer marketing. Specifically, when consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress and therefore increase their ability to purchase. During the webinar, Professor Iyengar addressed:

What is too much choice and what can you do about it?
Four techniques on how to improve the choosing experience and choice outcomes.

Professor Iyengar has taught in various programs including the Columbia Senior Executive Program and Negotiation Strategies.