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Growing Your Business with Asian Consumers

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2014 Catalog

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Asia is predicted to be the world's key growth area and engine of the global economy for years and as a result, the growth of your business and brands depends, to a large degree, on Asian markets and consumers. During this 30-minute event, Professor Schmitt provides critical insights that will help you answer:

  1. What insight techniques can you use to understand Asian consumers?
  2. What are the key similarities and differences among Asian consumers?
  3. How can you grow your business in Asia by using consumer-focused strategies?

Bernd Schmitt is a Columbia Business School professor and directs the Center on Global Brand Leadership. He currently resides in Singapore and is executive director of the new Institute on Asian Consumer Insight, at Nanyang Business School. Columbia Business School and Nanyang Business School are in the process of developing an executive program on Asian consumers.