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Strategies to Win the Chinese Consumer

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2014 Catalog

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This 30-minute complimentary webinar covers the Chinese consumer mindset and strategies for companies to win the Chinese market from an expert in the country. During the webinar, Professor Sun Baohong will address:

The emerging needs and influences of Chinese consumers
The new frontiers of growth
Capturing the next wave of consumer spending growth in China
The digital space in China and its importance for brand building

Professor Sun Baohong teaches in Global Business Strategy: China, a program for senior-level executives from international corporations who want to expand their current operations in China or plan to penetrate the Chinese marketplace. The program is held in partnership with CKGSB and takes place in New York City.



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2015 Program Catalog

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