Innovation is one of the most important growth engines, and creativity is one of its key drivers. In order to innovate, we are exhorted to “think outside the box” – to brainstorm without restraint in hopes of coming up with a breakthrough idea that will bring us out of a slump. Sometimes this works, but many times it does not.

In this webinar Professors Johar and Goldenberg will discuss the illusions of freedom of thought and how an “inside the box” approach can unleash your creativity more effectively. Yes, we do mean INSIDE the box.

"Inside the Box" is the name of Professor Goldenberg's book that demonstrates how structured approaches and working in one’s familiar world can enhance new ideas independent of specific problems. This approach seems to be counterintuitive at first, but has been supported by many research studies, and has already instilled a different, additional way of creative thinking into companies such as Procter & Gamble, Johnson & Johnson, GE, AXA, Nestlé, and other industry leaders.

Professor Johar adds: “Some innovative products have a special characteristic about them that makes us think, "Gee, why didn’t I think of that?" We feel a sense of surprise about these products because the creative solution was contained in a relatively small space surrounding the problem. Often, the best creative solutions happen "right under our nose."

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Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why.

Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.

David Rogers, author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age, and faculty director of Digital Marketing Strategy, Digital Marketing Strategy II, and Digital Marketing Strategy Week, will lead participants through this 30-minute complimentary webinar, “Measuring ROI: Is My Digital Marketing Strategy Working?” on April 9 at 1 p.m. (EDT)

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“Complexities Of Global Leadership” with Professors Sheena Iyengar and Paul Ingram.

The presentation and discussion covers:

• What it means to be a global leader.
• The key challenges and opportunities in today's increasingly complex and interconnected world.
• How leaders can leverage networks and choice to succeed where those before them have failed.

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