Marketing Analytics and Big Data Conference

The Marketing Division of Columbia Business School invites you attend the Marketing Analytics and Big Data Conference. This conference is part of a Chicago-Columbia-Stanford rotating Big Data conference.  The event is geared toward academics using state-of-the-art quantitative methods to study marketing problems. Given the multidisciplinary nature of modern marketing analytics, we welcome scholars from all fields (e.g., marketing, economics, statistics, and computer science).


The conference will span 1.5 days. During the afternoon of day one, David Blei,Professor of Computer Science and Statistics, Columbia University, will present the tutorial: “Variational Inference.”  The second full day will consist of a plenary session of academic paper presentations and discussants.


Location: Columbia University, New York, NY 10027

Dates: Friday, September 15 to Saturday, September 16

Cost: $150. PhD students attend at no cost, with recommendation letter from an advisor. Send letters to Amanda Eckler.


Call for Papers

Please submit your paper (must have at least a draft of a paper to submit) by May 1, 2017. Faculty (no doctoral students) must present the paper at the conference. Email submissions to Amanda Eckler.

We encourage new research that spans boundaries to address important marketing science topics. We are open to the use of different research methodologies and we are particularly interested in innovative combinations of methods, including machine learning, structural models, natural language processing, field experiments and others. Relevant theory papers are welcome. We welcome methodologies that scale to large numbers of observations and variables. We also encourage the use of various sources of data, including structured as well unstructured data. 


Register »  (Deadline: August 1, 2017)


Day One: Friday, September 15, 1:00 - 4:30 p.m. (Reception to follow)

Tutorial: Variational Inference 

David Blei, Professor of Computer Science and Statistics, Columbia University


Day Two: Saturday, September 16, 8:30 a.m. - 5:00 p.m.

Research paper sessions. 



NYLO NYC ($299-329 per night; call 800-509-7598 and mention Columbia Big Data or click here)
Beacon Hotel ($310 per night; call 212-787-1100, ext 2, Mon-Fri 8:30am-6:00pm and mention Columbia Big Data)
Lucerne Hotel ($330-390 per night; call 212-875-1000 or email and mention Columbia Big Data, group #227702)


Marketing Analytics and Big Data Conference Chairs


Please email questions to Amanda Eckler.