Marketing Analytics and Big Data Conference

The Marketing Division of Columbia Business School invites you attend the Marketing Analytics and Big Data Conference. This conference is part of a Chicago-Columbia-Stanford rotating Big Data conference.  The event is geared toward academics using state-of-the-art quantitative methods to study marketing problems. Given the multidisciplinary nature of modern marketing analytics, we welcome scholars from all fields (e.g., marketing, economics, statistics, and computer science).

Location: Columbia University, New York, NY 10027

Dates: Friday, September 15 to Saturday, September 16

Cost: $150. PhD students attend at no cost, with recommendation letter from an advisor. Send letters to Amanda Eckler.


Conference Program:

FRIDAY, September 15
13:00 – 16:30: Tutorial

Variational Inference
David Blei, Professor of Computer Science and Statistics, Columbia University

16:30pm – 18:30: Reception

SATURDAY, September 16
9:00 – 10:30: Session 1

“Prices and Promotions in U.S. Retail Markets: Evidence from Big Data,” Günter J.
Hitsch, Ali Hortaçsu, Xiliang Lin
Discussant: Raphael Thomadsen

“Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and
Long-Term Goal,” Kosuke Uetake, Nathan Yang
Discussant: Tomomichi Amano

10:30 – 11:00: Coffee Break

11:00 – 12:30: Session 2

“The Regulatory Power of Crowdsourced Reviews: Evidence from New York
Restaurants,” Chiara Farronato, Georgios Zervas
Discussant: Andrey Simonov

“Search Personalization using Machine Learning,” Hema Yoganarasimhan
Discussant: Xiao Liu

12:30 – 14:00: Lunch

14:00 – 15:30: Session 3

“How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large
Scale Image Extraction,” Shunyuan Zhang, Dokyun Lee, Param Vir Singh, Kannan
Discussant: Justin Rao

“Tailored Cheap Talk,” Pedro M. Gardete, Yakov Bart
Discussant: Amin Sayedi

15:30 – 16:00: Coffee Break

16:00 – 17:30: Session 4

“Nonconformity in Online Social Networks,” Monic Sun, Xiaoquan (Michael) Zhang,
Feng Zhu
Discussant: Scott Shriver

“The Impact of Advertising Along the Conversion Funnel,” Stephan Seiler, Song Yao
Discussant: Jean-Pierre Dubé



NYLO NYC ($299-329 per night; call 800-509-7598 and mention Columbia Big Data or click here)
Beacon Hotel ($310 per night; call 212-787-1100, ext 2, Mon-Fri 8:30am-6:00pm and mention Columbia Big Data)
Lucerne Hotel ($330-390 per night; call 212-875-1000 or email and mention Columbia Big Data, group #227702)


Marketing Analytics and Big Data Conference Chairs


Please email questions to Amanda Eckler.