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Marketing Seminars

Spring 2015 Seminar Speakers

Every semester, we invite recognized scholars from around the world to present their research on a wide variety of marketing topics. Seminars begin at 12:30 p.m. unless otherwise noted and our current schedule is listed below.

Spring 2015 Schedule

Date and Location Seminar Speaker
January 29
Uris 307
Dina Mayzlin (USC)
April 16
Uris 333
Stephan Seiler (Stanford) CV
April 30
Uris 307
Cait Lamberton (Pitt) CV

View speakers archive.

Four-School Marketing Seminar

In April we join our faculty colleagues at New York University, Wharton and Yale for the annual Four-School Marketing Seminar, which is hosted on a rotating basis. One speaker from each school presents at the full-day event, which concludes with a cocktail reception. This year's event is hosted by Yale University.

Columbia Marketing Camp

Every year the division hosts a “marketing camp” for faculty members, PhD students and visiting scholars. Four guest speakers are invited to present their research followed by evening activities and dinner. This year’s guest speakers: Simona Botti, London Business School; Gunter Hitsch, University of Chicago Booth School of Business; Stijn Van Osselaer, Rotterdam School of Management; and Jiwoong Shin, Yale School of Management.

Brown Bag Seminar Series

During the summer months, the Columbia community is invited to the Brown Bag “get to know your faculty” Seminars where marketing faculty members share their research projects.

Columbia Ideas at Work

Can't Meet Anyone Online? It's Not All Your Fault.

Seeking a match online? Whether its a new job or a date, fewer choices may lead to better matches.

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To Anchor a Negotiation, Two Points May Be Better Than One

Opening ranges offer negotiators unexpected benefits both in relationships and final settlements

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The High Cost of Climate Uncertainty

Using nearly a century and a half of stock market data, researchers consider individual tolerance for risk to put a more accurate price on carbon and stave off the worst effects of climate change.

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Up in Smoke

As countries around the world roll out climate change policies, carbon divestment moves from moral high ground to financial imperative.

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How Not to Issue an Ebola Quarantine

The nurse in the Ebola quarantine flap is a reminder that it hurts when decisions go against us, but it hurts a lot more when you feel you’ve also been disrespected in the process.

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Printing Money, But Not Pumping It into the Economy

A new look at the money multiplier sheds light on bank behavior in the wake of the recession.

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Want Your Innovation Contest to Work?

New research explores the ideal contest design for spurring innovation.

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Is Your Team Too Talented?

Too much talent — on the court or in the office — can drive down team performance, new research shows.

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Want to Grow Your Retirement Savings? Then Forget About It.

New research shows that the less frequently investors check their portfolios, the better off they are.

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