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Marketing

The Marketing capital of the world

Marketing at Columbia Business School is a dynamic community of faculty members, students, and alumni. We research, teach, study, and connect at Columbia Business School. Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed. Columbia Business School is where marketing happens.

Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. This is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.

Columbia Ideas at Work

A Critical Provision Saved, But Challenges Remain for the Affordable Care Act

Andrew Stern, senior fellow at Columbia’s Richman Center for Business, Law, and Public Policy, discusses the implications of last Thursday’s Supreme Court ruling on the Affordable Care Act and the challenges the legislation still faces ahead.

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10 Highlights from 10 Years of Ideas at Work

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A Decisive Victory — and an Uncertain Future — for the UK

According to Geoff Heal, the Conservative victory in the UK leaves the near-term future of the United Kingdom — and its ties to Europe and the world — on shaky ground.

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Growth Sometimes Wins

In this month's UK election results, Charles Calomiris sees a mix of smart, populist politics, and a citizenry ready to trade short-term comfort for austerity’s promise of long-term growth.

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Some Customers are Best Left Alone

Companies are investing heavily in proactive customer-retention campaigns, but for certain customers these campaigns can be the wake-up call that sends them packing

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Chris Borland Makes the Hard Choice to Go Long

Chris Borland’s dramatic decision to retire at age 24 can teach us all something about the way we value the present and make hard decisions about the future.

photo ©Steve Schar/Flickr


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Clinton's 2016 Logo "Fail" Not Likely to Lose Voters

Criticism of the campaign logo dominated social media conversations around Hillary Clinton’s 2016 presidential bid. But logos are just a small part of a brand, and by the time election day rolls around, #logogate is likely to be long forgotten.

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Your Secrets Are Weighing You Down

Research finds the experience of keeping a secret is akin to carrying a physical weight, diminishing motivation and performance.

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Trading Up

New research suggests access to high-income export markets could raise productivity and profitability for businesses across the developing world

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