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Marketing

The Marketing capital of the world

Marketing at Columbia Business School is a dynamic community of faculty members, students, and alumni. We research, teach, study, and connect at Columbia Business School. Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed. Columbia Business School is where marketing happens.

Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. This is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.

Columbia Ideas at Work

Can't Meet Anyone Online? It's Not All Your Fault.

Seeking a match online? Whether its a new job or a date, fewer choices may lead to better matches.

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To Anchor a Negotiation, Two Points May Be Better Than One

Opening ranges offer negotiators unexpected benefits both in relationships and final settlements

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The High Cost of Climate Uncertainty

Using nearly a century and a half of stock market data, researchers consider individual tolerance for risk to put a more accurate price on carbon and stave off the worst effects of climate change.

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Up in Smoke

As countries around the world roll out climate change policies, carbon divestment moves from moral high ground to financial imperative.

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How Not to Issue an Ebola Quarantine

The nurse in the Ebola quarantine flap is a reminder that it hurts when decisions go against us, but it hurts a lot more when you feel you’ve also been disrespected in the process.

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Printing Money, But Not Pumping It into the Economy

A new look at the money multiplier sheds light on bank behavior in the wake of the recession.

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Want Your Innovation Contest to Work?

New research explores the ideal contest design for spurring innovation.

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Is Your Team Too Talented?

Too much talent — on the court or in the office — can drive down team performance, new research shows.

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Want to Grow Your Retirement Savings? Then Forget About It.

New research shows that the less frequently investors check their portfolios, the better off they are.

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