Innovative Thinking on Building Brands

The Center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.

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A Leading Worldwide Forum

Columbia Business School’s Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands.

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Research, Books, & Case Studies

Discover research reports, case studies, books, and articles related to branding and marketing by our Center faculty and directors.

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Stay at the Forefront of Branding

Keep up to date with the latest in brand development by following our blog and watching speeches and interviews from CMOs, leading brand thinkers, and Columbia faculty.

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Achieve Success in the Field of Branding

Brands are assets and managing them requires a diverse set of skills and an understanding of how brand strategy most effectively drives revenue growth.

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Contact Us

The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659

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Prof. Schmitt comments on the scrutiny of the Hillary Clinton logo

Watch David Bell, author of Location is (Still) Everything, on How the Offline World Affects Ecommerce from BRITE '15

Read about how Using Data to Create Meaningful Relationships emerged as a BRITE '15 theme

Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015


Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

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How Can We Help Your Business?

Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.

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Download our Study

Showrooming and the Rise of the Mobile-Assisted Shopper
September 2013