Innovative Thinking on Building Brands
The Center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Prof. Schmitt comments on the scrutiny of the Hillary Clinton logo
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015
Read about how Using Data to Create Meaningful Relationships emerged as a BRITE '15 theme
Kate Spade New York CMO on building brand voice from BRITE '14
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.
The Center gratefully acknowledges the support of:
Showrooming and the Rise of the Mobile-Assisted Shopper