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The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Registration is now open! Join us on March 2-3 for the BRITE '15 conference: brands, innovation, technology
Kate Spade New York CMO on building brand voice from BRITE '14
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015
Read Run Marketing as a Business, our new case study on SAP
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.