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|Prof. Bernd H. Schmitt
Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School in New York and faculty director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.
For the 2011-2013 academic years, Professor Schmitt will also be a visiting professor at Nanyang Business School and will head its new Institute on Asian Consumer Insight (ACI).
He is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. Schmitt has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).
He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses, including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore.
Schmitt is a frequent keynote speaker at academic and professional conferences worldwide. He has worked with sponsors and clients that include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.
Schmitt's research focuses on language in consumer behavior, experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.
Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.
Matthew Quint is the Director of Columbia Business School's Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. In this role, Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.
Matthew is the co-producer of the Center's acclaimed BRITE Conference series which brings together over 400 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He also works with senior executives from various leading companies -- including Coach, Deloitte, Edelman, Google, SAP, and Visa -- to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.
Previously, Matthew held positions at Columbia University in which he developed the Vale Columbia Center on Sustainable International Investment, and managed print and digital communications materials for Columbia Law School. Prior to moving to New York City, Matthew was the Assistant Counsellor (Nuclear Science & Technology) at the Embassy of Australia in Washington, DC, where he was instrumental in the negotiation effort that extended the Foreign Research Reactor Spent Nuclear Fuel program, a highly regarded non-proliferation initiative involving more than 40 countries.
Matthew has a M.S. in strategic communications from Columbia University and B.A. in political science and history from Cornell University.
Executive Director, BRITE
David Rogers is the Executive Director of BRITE at Columbia Business School and the Faculty Director of the school's executive education program on Digital Marketing Strategy. He is founder and host of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology, now in its 7th year in New York. At BRITE, David brings together global CMOs (American Express, L’Oreal, SAP) with leading technology firms (Google, Netflix, Intuit), start-ups, entrepreneurs, and thought leaders, to address the challenges of building strong brands in the digital age.
David is a globally-recognized leader on brands and digital strategy, known for his pioneering model of customer networks. His recent research at the Center has focused on in-store mobile shoppers, digital marketing ROI, and big data. He is author of three books on brands and digital strategy, most recently, The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age (Yale University Press). His next book will focus on the keys to how businesses adapt and survive in an era of constant digital disruption.
Rogers advises companies and keynotes at conferences worldwide on the ways that technology is transforming brands and business strategy. He has consulted on marketing and digital strategy for global companies – including Visa, Lily, SAP, Kohler, Macmillan, China Eastern Airlines, and many others. He has appeared on CNN (Anderson Cooper, Wolf Blitzer, American Morning), CNBC, Marketplace, Reuters, and Channel News Asia; and received the 2009 Award for Brand Leadership at the World Brand Congress.
David tweets at @david_rogers. He is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.
Allie manages events and research projects with companies such as SAP and the New York American Marketing Association on brand strategy and marketing. She works with Faculty Director, Bernd Schmitt, to structure content on global brand management for the MBA and executive MBA course, Managing Brands, Identity & Experiences, taught in New York and Munich, as well as for executive programs with leading international brands such as Pernod Ricard.
Allie comes from the world of television where she produced a variety of high-profile shows for MTV Networks in New York and Los Angeles, such as Pimp My Ride - ranked number one among ad-supported cable networks in 2004 - and the Video Music Awards - one of the highest rated cable telecasts among 12-34 year-olds.
As client manager with the Visual Communications group at Weber Shandwick in 2008, Allie collaborated with the creative services team on branding and marketing projects for top-tier companies, including outreach for ABSOLUT, Nintendo and the Susan G. Komen Foundation. Previously, Allie worked with Washington Grantmakers and AOL Time Warner Foundation to launch the e-philanthropic initiative, TouchDC.org, to increase visibility and awareness for 25,000 D.C. regional nonprofits. The successful six-week campaign was extended and ran for five years, raising more than $7 million dollars through online giving.
A familiar face to the corridors of Columbia University, Allie recently completed her master's degree in Strategic Communications at Columbia. She also received her B.A. in American Studies and Mass Media from Barnard College.
|Prof. Olivier Toubia
Olivier Toubia is Professor of Marketing at Columbia Business School and the Research Director of Columbia Business School's Center on Global Brand Leadership.
Professor Toubia's research focuses on various aspects of innovation and new product development, including idea generation, idea screening, preference measurement, and the diffusion of innovation. He is the winner of two John Little best paper awards, the Frank Bass outstanding dissertation award, and the John Howard dissertation award. Toubia teaches New Product Development in the MBA and Executive MBA programs.
Some of his recent research efforts have focused on the business value derived from online social networks. These efforts have included analyses of the value sellers derive from being linked together in online social commerce websites like the Amazon Marketplace, as well as the comparative value of promotional efforts launched through traditional direct mail campaigns versus offers provided through online social communities.
Book Launch: The Changing Face of the Asian Consumer
When: April 9, 2014, 6:00pm-8:30pm
Watch Warby Parker's CEO on Disruption and Consumer Experience from BRITE '14
David Rogers writes on The Economist blog about 6 transformative marketing trends
Read our April 3, 2014 issue of Brand Talk
Read Run Marketing as a Business, our new case study on SAP
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The Flow of Value: Nobel economist Michael Spence on emerging economy influences [McKinsey] http://t.co/XB4Lea6qQL
Big congrats, @RussellDubner '00! Edelman Names New U.S. President/CEO http://t.co/b6mzBuSnKM | #CBSattheCenter of leadership
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