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|Prof. Bernd H. Schmitt
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Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School in New York and faculty director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.
For the 2011-2013 academic years, Professor Schmitt will also be a visiting professor at Nanyang Business School and will head its new Institute on Asian Consumer Insight (ACI).
He is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. Schmitt has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).
He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses, including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore.
Schmitt is a frequent keynote speaker at academic and professional conferences worldwide. He has worked with sponsors and clients that include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.
Schmitt's research focuses on language in consumer behavior, experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.
Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.
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Matthew Quint is the Director of Columbia Business School's Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. In this role, Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.
Matthew is the co-producer of the Center's acclaimed BRITE Conference series which brings together over 400 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He also works with senior executives from various leading companies -- including Coach, Deloitte, Edelman, Google, SAP, and Visa -- to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.
Previously, Matthew held positions at Columbia University in which he developed the Vale Columbia Center on Sustainable International Investment, and managed print and digital communications materials for Columbia Law School. Prior to moving to New York City, Matthew was the Assistant Counsellor (Nuclear Science & Technology) at the Embassy of Australia in Washington, DC, where he was instrumental in the negotiation effort that extended the Foreign Research Reactor Spent Nuclear Fuel program, a highly regarded non-proliferation initiative involving more than 40 countries.
Matthew has a M.S. in strategic communications from Columbia University and B.A. in political science and history from Cornell University.
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Allie joined the Center in 2011 while simultaneously working towards her master’s degree where she focused on global brand strategy and marketing.
Allie spent much of her career producing a variety of top-rated shows for MTV Networks in New York and Los Angeles, such as MTV’s Pimp My Ride, ranked number #1 among ad-supported cable networks in 2004, and the Video Music Awards ’08, the highest rated cable telecast among 12-34 year-olds in 2008.
During her time at Weber Shandwick, Allie managed the Visual Communications division as Client Manager where she collaborated with the creative team on branding and marketing assets for Fortune 500 companies, including ABSOLUT, Nintendo, and the Susan G. Komen Foundation.
In 2002, Allie joined AOL Time Warner Foundation and Washington Grantmakers to launch the e-philanthropic campaign—TouchDC.org—an initiative to increase visibility for 25,000 D.C. regional nonprofits in the aftermath of 9/11 when funding was down. The successful six-week campaign was extended for five years, raising more than $7 million through online giving.
A familiar face to the corridors of Columbia University, Allie received her master's degree in Strategic Communications at Columbia and her B.A. in American Studies and Mass Media from Barnard College.
|Prof. Michel Tuan Pham
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Michel Tuan Pham is Kravis Professor of Business at Columbia University’s Graduate School of Business, where he teaches in the MBA, EMBA, Ph.D., and Executive Education programs. He is the Faculty Co-Director of the Brand Leadership Program for Executives and incoming Research Director of the Center for Global Brand Leadership. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He also held visiting professorships at major international institutions such as the University of Chicago, where he was Ford Foundation Visiting Professor of Marketing, the Catholic University of Leuven in Belgium, the Institut d’Administration des Entreprises (IAE) of the University of Paris I – Sorbonne, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, and Singapore Management University.
Professor Pham’s expertise and consulting activities are in the areas of marketing and branding strategy, customer insight and consumer psychology, trademark psychology, and the psychology of decision-making. An internationally acclaimed executive teacher, he has led seminars on these topics for executives around the worlds. Recent training and consulting clients include Bayer Healthcare, Adidas, Brighton Collectibles, The Walt Disney Company, Bath & Body Work, Federal Home Loan Bank of New York, Coca-Cola, DNAinfo, Gucci, and Singapore Airlines.
A Fellow of the Intercollegiate Center for Management Sciences, he was recognized by the Marketing Science Institute as one of the leading marketing scholars of his generation. His award-winning research is widely cited and has appeared in many leading academic journals both in the U.S. and in Europe, including the Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, Psychological Science, Personality and Social Psychology Review, and Review of General Psychology.
His research and comments on current business issues have been widely publicized, including in the New York Times, Wall Street Journal, the Los Angeles Times, the Economist, Forbes, BBC’s World Business Report, and CNN's Headline News. He is a past president of the Society for Consumer Psychology, the leading professional organization for the advancement of the science of consumer psychology. Professor Pham is a Belgian citizen of Vietnamese descent, permanent resident of the US, who was born in Congo. He currently lives in Manhattan, New York City with his wife, a Taiwanese citizen (whom he married in Spain), and their two young sons, who are US citizens.
|Gabriela Torres Patino
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Gabriela provides support with operations, finances, research, and communications, and is responsible for the daily operations of the office.
Before joining the Center, she worked in public health research and initiatives for more than 5 years. As a research coordinator at Columbia Medical Center, she was in charge of outreach and communications, recruiting 140 participants for a highly specialized study. She designed and conducted focus groups, and managed relationships with community organizations.
At OMNI institute in Denver, she led research and evaluation projects for the Denver Foundation, the Colorado Department of Health, the Asian American and Pacific Islander Association of Colorado, and more. She designed surveys, focus group guides, and client presentations.
Gabriela studied Political Science at Universidad de Los Andes in Bogota, and got her MS in Communications at Columbia University in the spring of 2013. Her undergrad thesis, Broken Dialogues, was published in 2008 and is a recommended reading for first year Political Science students. It explores the role of language in political decision making. In 2009, she spoke about the state of Colombian media at the Denver Press Club.
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Prof. Schmitt comments on the scrutiny of the Hillary Clinton logo
Watch David Bell, author of Location is (Still) Everything, on How the Offline World Affects Ecommerce from BRITE '15
Read about how Using Data to Create Meaningful Relationships emerged as a BRITE '15 theme
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.