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Mission

Our mission is to turn the research and intellectual capital of academia's foremost thinkers on branding into practical tools and insights for real-world application. The Center fosters a community of researchers, alumni, students, and leading practitioners from global corporations and consulting firms to advance new knowledge, widespread learning, and impactful dialogue on the challenges of branding.

The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on branding. The Center has grown into a global partnership of leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.

Contact Us

Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-6044
contact@globalbrands.org

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Announcements

Watch SVP Emily Culp '06 of Rebecca Minkoff on The Future of Omni-Channel Retail from BRITE '15

Join us this fall for our Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 2-4, 2015

Check out the June 18, 2015 issue of Brand Talk

Read about how Using Data to Create Meaningful Relationships emerged as a BRITE '15 theme

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info