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Mission

In 1999, the Center on Global Brand Leadership was founded at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on branding. The Center has grown into a global partnership of leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.

The mission of the Center is to turn the research and intellectual capital of academia's foremost thinkers on branding into practical tools and insights for real-world application. The Center fosters a community of researchers, alumni, students, and leading practitioners from global corporations to advance new knowledge, widespread learning, and impactful dialogue on the challenges of branding.

Contact Us

The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Announcements

Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014

Kate Spade New York CMO on building brand voice from BRITE '14

We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!

Read Run Marketing as a Business, our new case study on SAP

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info