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In 1999, the Center on Global Brand Leadership was founded at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on branding. The Center has grown into a global partnership of leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.
The mission of the Center is to turn the research and intellectual capital of academia's foremost thinkers on branding into practical tools and insights for real-world application. The Center fosters a community of researchers, alumni, students, and leading practitioners from global corporations to advance new knowledge, widespread learning, and impactful dialogue on the challenges of branding.
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Registration is now open! Join us on March 2-3 for the BRITE '15 conference: brands, innovation, technology
Kate Spade New York CMO on building brand voice from BRITE '14
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015
Read Run Marketing as a Business, our new case study on SAP
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.