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Our Global Network
The global nature of branding is matched by the global scope of the Center. Since its founding, it has grown from Columbia Business School to include Shanghai Jiaotong University (China), the University of Munich (Germany), ESADE (Spain), Yonsei University (Korea), and Singapore Management University.
Working closely with sponsor companies, the six affiliate centers pursue innovative research, host international conferences, develop new curricula, and publish books and articles on the most pressing issues in brand management today.
Shanghai: Jiaotong University
The Brand Research Center of Shanghai Jiaotong University is the first of its kind in China to have been established by an academic institution. The Center has 38 full-time and part-time research fellows, including 12 full professors, 16 associate professors, and 10 research fellows among whom 22 are MA and PhD holders. The Brand Research Center is affiliated with Shanghai Jiaotong University, one of the top universities in China with more than one hundred years of history. The Center is under the Antai College of Economics and Management, one of the most important schools at the university and in China. It has formed a strategic alliance with China Public Relation Association, Shanghai Brand Promotion Center, as well as with a number of leading companies and the media. It has abundant social resources and wide social influences.
Professor Yu Mingyang, Director
SJTU Brand Research Center
Att: Stille Lijie
535 Fahua Zhen Road
Munich: University of Munich
The Ludwig-Maximilians Universität München was founded in 1472. With 44,000 students, it is the largest university in Germany. The institutes at the Munich School of Management contain over 20 fields of specialization with approximately 140 lecturers and teaching assistants. Many famous scientists such as Lujo Brentano, Max Weber, and Edmund Heinen have worked as faculty at the University. Top professors from all over the world come to Munich to teach and research at the Bavarian capital. Leaders of companies such as Siemens, Microsoft, and BMW often rely on the faculty for cutting-edge knowledge and high potential students. The Institute of Marketing, which administers the Center on Global Brand Leadership, is directed by Professor Anton Meyer and is internationally renowned for research on customer orientation and service excellence. The Institute has close links to European businesses and hosts numerous lectures and events for sponsoring companies throughout Europe.
Dr. Anton Meyer, Executive Director
Dr. Anton Meyer
+49 89 2180 3321
Center on Global Brand Leadership
Att: Anton Meyer
Ludwig-Maximilians Universität München
Institute of Marketing
Ludwigstr. 28 - Rückgebsˇude, 3. OG
ESADE ranks among the world's leading professional schools, offering a wide range of programs in all branches of business administration and law. Founded in Spain in 1958 as a private university with a clearly international approach, ESADE has facilities in Madrid and Barcelona and runs courses throughout Europe and Latin America. The ESADE culture aims to stimulate leadership, innovation, and cooperation. Its goal is to train managers and professional practitioners who will be the leaders of the future. Its education has always been characterized by its spirit of innovation, its high quality and its firm commitment to serving society.
Josep Ma Oroval, Executive Director
Av. Pedralbes, 60-62
Singapore: Singapore Management University
Singapore Management University (SMU) holds the unique position of being Singapore's first private university funded by the government. This flexibility facilitates SMU's aim to be a world-class university on par with the best internationally. The SMU approach to preparing graduates for an era of unparalleled choices is a focused but broad-based education. SMU's curriculum aims to groom outstanding business leaders and creative entrepreneurs capable of excelling in a rapidly changing and dynamic world. Today, SMU is home to 3,000 students and comprises four schools: the Lee Kong Chian School of Business; the School of Accountancy; the School of Economics & Social Sciences; and the School of Information Systems, which has a partnership with IT-renowned Carnegie Mellon University.
Jin Han, Co-Executive Director
Srinivas K REDDY, Co-Executive Director
(+65) 6828 0626
Centre for Marketing Excellence
Singapore Management University
50 Stamford Road
Lee Kong Chian School of Business
Seoul: Yonsei School of Business
The oldest private university in Korea, Yonsei University was first established in 1885, and its mission is to educate leaders who will contribute to humanity in the spirit of "truth and freedom." There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting the most selective pool of students from around the world. The mission of the Brand & Business Marketing Research Center is to study brand-related and industrial marketing issues in Korea. Its annual conferences bring academics and practitioners together to discuss various topics as they affect domestic and multinational companies operating in Korea.
Prof. Dae Ryun Chang, Director
Yonsei School of Business
Daewoo Hall # 420
Seodaemun Ku, Shinchun Dong 134
Seoul 120-749 KOREA
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Registration is now open! Join us on March 2-3 for the BRITE '15 conference: brands, innovation, technology
Kate Spade New York CMO on building brand voice from BRITE '14
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015
Read Run Marketing as a Business, our new case study on SAP
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.