On May 21st, 2007 the Center on Global Brand Leadership and AIGA, with support from a grant by the Center for International Business Education and Research, presented a special symposium, "Branding in India," as part of World Trade Week 2007.
Upcoming conferences include an international brand forum, a conference on business and branding in the Korean film industry, and the CMO Summit.
The Brand Research Center of Shanghai Jiaotong University is the first of its kind in China ever established by an academic institution.
Lotte Corp has joined SAP and Eli Lilly as a lead partner and underwriter of the center.
The Center on Global Brand Leadership has collaborated with Financial Times' FT.com website to develop and online seminar based on Bernd Schmitt's 3-day executive program on "Experience Marketing."
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