The Changing Face of the Asian Consumer
Presented by the Center on Global Brand Leadership
April 9, 2014
Ogilvy & Mather, 636 11th Avenue, New York, New York
Cost: $10 students; $20 alumni; $30 general public
(includes light food, wine & beer)
As Asia continues its economic growth, Asian consumers and brand building in Asia are becoming the focal points of business and commerce. Join Prof. Bernd Schmitt as he present insights from his new book titled “The Changing Face of the Asian Consumer,” which details strategies that can help companies navigate and maneuver the complex and diverse landscape that is Asia.
- Find out what middle-class consumers want—and what they buy—when their incomes rise.
- Learn why Asians are collectivists who are becoming increasingly individualistic.
- Discover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists, and Traditional Futurists.
In addition, the event features a practitioner’s panel that will discuss their efforts to grow brands in the Asian marketplace:
Worldwide Head of Planning
Ogilvy & Mather
EVP, Strategic Marketing Services & Corporate Communications
K & L Advertising
For additional questions and information send an email to: firstname.lastname@example.org