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The Changing Face of the Asian Consumer

The Changing Face of the Asian ConsumerWe are pleased to present...

The Changing Face of the Asian Consumer

April 9, 2014
6:00pm-8:30pm


Ogilvy & Mather, 636 11th Avenue, New York,
New York

$10 students; $20 alumni; $30 general public
(includes light food, wine & beer)

As Asia continues its economic growth, Asian consumers and brand building in Asia are becoming the focal points of business and commerce. Join Prof. Bernd Schmitt as he present insights from his new book titled “The Changing Face of the Asian Consumer,” which details strategies that can help companies navigate and maneuver the complex and diverse landscape that is Asia.

  • Find out what middle-class consumers want—and what they buy—when their incomes rise.
  • Learn why Asians are collectivists who are becoming increasingly individualistic.
  • Discover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists, and Traditional Futurists.

In addition, the event features a practitioner’s panel that will discuss their efforts to grow brands in the Asian marketplace:



  Brian Buchwald

  Co-founder and CEO
  Bomoda



 Colin Mitchell

 Worldwide Head of Planning
 Ogilvy & Mather


Thanks also go to our supporters:
Ogilvy & Mather
Columbia Business School Alumni Club of New York

 

For additional questions and information send an email to: contact@globalbrands.org

     

Book Launch: The Changing Face of the Asian Consumer

When: April 9, 2014, 6:00pm-8:30pm
Where: Ogilvy & Mather
636 11th Avenue
New York, New York
Cost: $10 students; $20 alumni; $30 general public (includes light food, wine & beer)

More info & Register >

Contact Us

The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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