Video | Center on Global Brand Leadership at Columbia Business School

Videos
These are a few samples of the video content produced by the Center. For additional videos please visit: Center on Global Brand Leadership Video Playlist BRITE Conference Videos

L'Oreal USA's CMO on a New Path to Purchase
	Marc Speichert, chief marketing officer of L'Oreal, at the BRITE '12 conference, discussed how his company is building customer loyalty through strategies that attend to a new path to purchase that includes consideration, evaluation, buying, and advocacy.

David Rogers: Five Strategies for Customer Networks
	David Rogers speaks about his forthcoming book "The Network Is Your Customer" at the BRITE '10 conference. He describes the five core behaviors of networked customers, which form the basis for five strategies that any business can use to thrive in the digital age.

Big Think Strategy: On Burping Crickets
	In Schmitt's talk at the BRITE '08 conference he details how children can help remind us about how to stimulate creativity.

Faculty Profile: Olivier Toubia
	Olivier Toubia, an associate professor of marketing at Columbia Business School, talks about his research and how he applies it to business and teaching.

Antonio Lucio: Meeting the Challenge of New Media
	Antonio Lucio, global chief marketing officer of Visa, talks about Visa's journey from traditional marketing to a new model, guided by the principals of social media and the organization's "Audience First" approach -- a response to a changing media and consumption landscape.

Jason Clement and Josh Millrod: The Power of One-to-One Communication
	Jason Clement and Josh Millrod, both of Wieden+Kennedy, talk at BRITE '11 about the challenges and benefits of social marketing.

Professor Sheena Iyengar: Overwhelming Consumer Choice
	Professor Sheena Iyengar of Columbia Business School speaks about the dangers of having too many choices and how to optimize the choosing experience for the average consumer. She explains the three techniques that can be used to create a mutually beneficial relationship between the choice provider and the chooser.

Inaugural Theory and Practice in Marketing Conference
	This joint event of Columbia Business School and Harvard Business School has the goal of the TPM community is to synthesize a variety of perspectives and insights in order to identify concrete steps to achieve relevance in marketing research.

Jeff Jarvis: Your Customers Are Your Ad Agency
	Jeff Jarvis, author of What Would Google Do?, speaks at the BRITE '09 conference about how the success of the Internet search giant can teach us about the future of marketing and branding.

Branding Nonprofit Organizations
	Hayes Roth, chief marketing officer of Landor, discusses best practices for nonprofits undertaking brand-building projects.

The Future of Brand Development in India
	Hemant Sachdev, joint managing director of Microsoft India and chairman of the 2009 World Brand Congress, discusses the environment for brands in India.