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These are a few samples of the video content produced by the Center.
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Marc Speichert, chief marketing officer of L'Oreal, at the BRITE '12 conference, discussed how his company is building customer loyalty through strategies that attend to a new path to purchase that includes consideration, evaluation, buying, and advocacy.
David Rogers speaks about his forthcoming book "The Network Is Your Customer" at the BRITE '10 conference. He describes the five core behaviors of networked customers, which form the basis for five strategies that any business can use to thrive in the digital age.
In Schmitt's talk at the BRITE '08 conference he details how children can help remind us about how to stimulate creativity.
Olivier Toubia, an associate professor of marketing at Columbia Business School, talks about his research and how he applies it to business and teaching.
Antonio Lucio, global chief marketing officer of Visa, talks about Visa's journey from traditional marketing to a new model, guided by the principals of social media and the organization's "Audience First" approach -- a response to a changing media and consumption landscape.
Jason Clement and Josh Millrod, both of Wieden+Kennedy, talk at BRITE '11 about the challenges and benefits of social marketing.
Professor Sheena Iyengar of Columbia Business School speaks about the dangers of having too many choices and how to optimize the choosing experience for the average consumer. She explains the three techniques that can be used to create a mutually beneficial relationship between the choice provider and the chooser.
This joint event of Columbia Business School and Harvard Business School has the goal of the TPM community is to synthesize a variety of perspectives and insights in order to identify concrete steps to achieve relevance in marketing research.
Jeff Jarvis, author of What Would Google Do?, speaks at the BRITE '09 conference about how the success of the Internet search giant can teach us about the future of marketing and branding.
Hayes Roth, chief marketing officer of Landor, discusses best practices for nonprofits undertaking brand-building projects.
Hemant Sachdev, joint managing director of Microsoft India and chairman of the 2009 World Brand Congress, discusses the environment for brands in India.
The following podcasts feature interviews with leading practitioners and big thinkers in the areas of marketing, innovation and branding.
Interview - David Rogers on WKZO (Michigan) (“Automotive Marketing in 2009”)
Webinar - Richard Binhammer (Dell), Gary Koelling & Steve Bendt (Best Buy) (“Putting the Social in Customer Experience”)
Roundtable with the New York Video 2.0 Group - part 1 (“Viral Video & Brands”)
Roundtable with the New York Video 2.0 Group - part 2 (“The Rise of Internet Video”)
Interview - Larry Weber, Chairman W2 Group: June 9, 2006
Interview - Russ Klein, CMO, Burger King: June 8, 2006
Interview - Deepak Advani, CMO Lenovo International: June 9, 2006
Interview - Craig Newmark, Founder Craigslist.org: June 9, 2006
Interview - Eric Mankin, Babson Executive Education: June 8, 2006
Interview - David Sutherland, Launch Institute: June 8, 2006
Interview - Johnnie Moore & John Winsor: June 8, 2006
Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006
Interview - Max Lenderman, GMR Marketing: June 9, 2006
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014
Kate Spade New York CMO on building brand voice from BRITE '14
We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!
Read Run Marketing as a Business, our new case study on SAP
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
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Showrooming and the Rise of the Mobile-Assisted Shopper