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Events & Seminars
Upcoming Center and global network events.
Our flagship conference on brands, innovation, and technology.
March 2-3, 2015, New York
Synopses of past Center events.
Special seminars and other learning opportunities.
Our exclusive executive forum of leading brand practitioners.
Highlight your brand by becoming one of our event sponsors.
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014
Kate Spade New York CMO on building brand voice from BRITE '14
We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!
Read Run Marketing as a Business, our new case study on SAP
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
How Can We Help Your Business?
Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.
The Center gratefully acknowledges the support of:
Congrats to @JohnLKennedy moving from IBM, to lead as CMO of Xerox http://ow.ly/zsFgC #BRITEconf #speaker
Excite to post our next BRITE '14 speaker video from Mary Beech, CMO of Kate Spade New York, discussing how to establish a clear brand voice. https://www.youtube.com/watch?v=ZJgfi6svfHw&index=2&list=PLDFCAC065CE1E9CBE
We are excited to begin our roll-out of #BRITEconf '14 videos! Watch Warby Parker's CEO Neil Blumenthal talk about brand building and consumer experience lessons from his efforts to evolve the process of buying designer eye glasses. http://j.mp/Paygrr
Download our Study
Showrooming and the Rise of the Mobile-Assisted Shopper