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The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Announcements

Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014

Kate Spade New York CMO on building brand voice from BRITE '14

We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!

Read Run Marketing as a Business, our new case study on SAP

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info

How Can We Help Your Business?

Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.

The Center gratefully acknowledges the support of:

SAPAimia

Download our Study

Showrooming and the Rise of the Mobile-Assisted Shopper
September 2013

Download