You are here
Branding in India
"Branding in India" Symposium
On May 21st, 2007 the Center on Global Brand Leadership and AIGA, with support from a grant by the Center for International Business Education and Research, presented a special symposium, ?Branding in India,? as part of World Trade Week 2007. Leading thinkers from industry, advertising, academia, and design discussed the current state of branding in India; the opportunities and challenges for global and local brands; and the future of India branding, at home, and in the global market.
The event was hosted by David Rogers (Director, Center on Global Brand Leadership) and moderated by Christopher Liechty (President, AIGA Center for Cross Cultural Design). Presenters at the symposium included Arvind Sharma (Chairman & CEO of Leo Burnett, India), Harjiv Singh (Co-founder & CEO, Gutenberg Communications), Hitendra Wadhwa (Associate Professor of Professional Practice, Columbia Business School), and Debera Johnson (Professor of Industrial Design, Pratt Institute).
Click below for video excerpts from the symposium.
Arvind Sharma, Chairman & CEO of Leo Burnett, India
Harjiv Singh, Co-founder & CEO, Gutenberg Communications
Hitendra Wadhwa, Associate Professor of Professional Practice, Columbia Business School
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014
Kate Spade New York CMO on building brand voice from BRITE '14
We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!
Read Run Marketing as a Business, our new case study on SAP
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
How Can We Help Your Business?
Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.
The Center gratefully acknowledges the support of:
Download our Study
Showrooming and the Rise of the Mobile-Assisted Shopper