BRITE Conference | Center on Global Brand Leadership at Columbia Business School

BRITE '13 Conference | March 4-5, 2013

Watch Our BRITE '13 Videos:

Read Articles on BRITE '13:

Unconventional Wisdom from Global Brands: Four Ideas from the Brite '13 Conference
- Forbes.com

Why You're Too Late For Change Management
- CMO.com

5 Different Ways to Approach Social Media Branding
- PRNewser

How Innovation Can Survive In A Bureaucracy
- PSFK

Day 1 Summary: Brite Conference 2013: Brands, Innovation, Technology
- Business Innovation from SAP

Thinking Big About Big Data
- The Drew Blog

Spoiler Alert: Mobile Advertising Works (Sometimes)
- The Drew Blog

About the BRITE '13 Conference

BRITE '13 brought together 500 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

Featured BRITE '13 speakers included:

	Shiv Singh Global Head of Digital, PepsiCo Beverages
	Kaaren Hanson Vice President of Design Innovation, Intuit
	Charles Duhigg Author, The Power of Habit; Journalist, The New York Times
	Liz Schimel Chief Digital Officer, Meredith National Media Group

Topics at BRITE '13 included:

The Truth about Mobile Advertising: Does it even work?
The Power of (Big) Data in a Networked World
Gamification and the Payment Economy
Why Brands Are Becoming Media Companies
Creating a Culture of Rapid Experimentation
How Brick and Mortar Can Leverage the Mobile Future
The Power of Habit: How Target knows what its customers want before they do
And much more. . .

BRITE '13 hosted a large audience for: keynotes and panels featuring
leading companies and case studies; new research; and demos of emerging
technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the next BRITE event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

To get an in-depth perspective on the BRITE experience, we recomend you visit the summary content that can be found on the Overview page of BRITE '12. Our BRITE '13 summary will be available shortly.

Thanks to our BRITE '13 Sponsors:

SILVER Sponsors: