You are here

BRITE Conference

 


BRITE '15 will bring together 500-600 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Watch BRITE Conference speaker videos

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

www.BRITEconference.com


Past BRITE speakers included:


Neil Blumenthal

Co-founder & Co-CEO
Warby Parker

Mary Beech

SVP & CMO
Kate Spade NY

Cathy Benko

Vice Chairman
Deloitte

Bre Pettis

Co-founder
MakerBot Industries

Robin Chase

Founder and former CEO
Zipcar

Marc Speichert

Chief Marketing Officer
L'Oreal USA

Antonio Lucio

Global CEO
Visa Inc.

Bob Garfield

Host of NPR’s On the Media
Editor for AdvertisingAge

Abigail Posner

Head of Strategic Planning
Google

Jon Steinberg

President & COO
BuzzFeed


Topics at BRITE '15 may include:

  • Monetizing “social” – for brands and publishers
  • Native advertising, branded content, and the future of storytelling
  • Brand voice: bringing it to life across digital, social, and traditional channels
  • Customer experience and customer happiness
  • Contagiousness, social sharing, and how ideas & brands spread
  • The marketer’s forecast for global emerging markets
  • The changing role of the CMO in the enterprise

BRITE '15 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

To get an in-depth perspective on the BRITE experience, we recomend you visit the summary content that can be found on the Overview page of BRITE '12.

Key benefits:

  • learn from your peers, ask questions, and share what you know
  • hear case studies from the business leaders who are making change happen
  • see tomorrow's emerging trends and big ideas
  • rethink the challenges and opportunities for your business
  • meet the innovators who are driving the next wave in technology and branding

Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Sponsorship Requests: For sponsorship inquiries, please contact:

Alison Abodeely, Assistant Director
alison@globalbrands.org
212-854-0659

Past BRITE Conferences

Brite Conference 2008-2014
CONFERENCE 2008-2014


The Center's flagship BRITE conference now brings together over 500 leaders and big thinkers from business, technology, media, and marketing to discuss emerging trends in marketing, innovation, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

To find out more about BRITE Conference visit our website.

 

  BRITE '14
March 3-4, 2014
Columbia University, New York

+ SHOW/HIDE INFO
 
  BRITE '13
March 4-5, 2013
Columbia University, New York

+ SHOW/HIDE INFO
 
  BRITE '12
March 5-6, 2012
Columbia University, New York

+ SHOW/HIDE INFO
 
  BRITE '11
March 2-3, 2011
Columbia University, New York

+ SHOW/HIDE INFO
 
  BRITE '10
March 31-April 1, 2010
Columbia University, New York

+ SHOW/HIDE INFO
 
  BRITE '09
March 4-5, 2009
Columbia University, New York

+ SHOW/HIDE INFO
 
  BRITE Asia '09
March 26, 2009
SMU, Singapore

+ SHOW/HIDE INFO
 

  BRITE - Online Communities
October 16, 2008
Columbia University, New York

+ SHOW/HIDE INFO
 

  BRITE - CMO Summit
October 15, 2008
Columbia University, New York

+ SHOW/HIDE INFO
 

  BRITE '08
February 7-8, 2008
Columbia University, New York

+ SHOW/HIDE INFO
 

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info

Contact Us

The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

Join our BRANDTALK Newsletter

How Can We Help Your Business?

Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.

The Center gratefully acknowledges the support of:

SAPAimia

Download our Study

Showrooming and the Rise of the Mobile-Assisted Shopper
September 2013

Download