BRITE Conference

BRITE ’15 Conference

March 2-3, 2015
Roone Arledge Auditorium, 1st Floor, Alfred Lerner Hall
Columbia University, 116th Street and Broadway, New York City

BRITE '15 brought together 500-600 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

Current featured speakers included:

 

Ann Mukherjee
President
PepsiCo Global Insights

 

Sree Sreenivasan
Chief Digital Officer
Metropolitan Museum of Art

 

Billie Whitehouse
Co-Founder
Wearable Experiments

 

Chad Gutstein
CEO
Machinima

Doreen Lorenzo
President
Quirky
 

 

Prof. David Bell
Author, Location is (Still) Everything
The Wharton School

 

Martin Hayward
SVP Global Digital Strategy and Futures
Aimia

 

Emily Culp
SVP, eCommerce &
Omni-Channel Marketing


Topics at BRITE '15 included:

  • Infinite Lives: how technology is redefining our sense of time, body, space, and self
  • The Internet of Things and computing everywhere
  • Data, privacy, and the battle over personal information
  • Building brands and reinventing innovation through collaboration
  • The science + art of marketing that connect brands with consumers lives
  • The Future of… retail, television, fashion, museums, and more
  • TWhy location is (still) everything, in the digital age

BRITE '15 once again hosted a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day focused on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

To get an in-depth perspective on the BRITE experience, we recomend you visit the summary content that can be found on the Overview page of BRITE '12.

Key benefits:

  • learn from your peers, ask questions, and share what you know
  • hear case studies from the business leaders who are making change happen
  • see tomorrow's emerging trends and big ideas
  • rethink the challenges and opportunities for your business
  • meet the innovators who are driving the next wave in technology and branding

Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Sponsorship Requests: For sponsorship inquiries, email:

contact@globalbrands.org

 

Past BRITE Conferences

Brite Conference 2008-2014

CONFERENCE 2008-2014


The Center's flagship BRITE conference now brings together over 500 leaders and big thinkers from business, technology, media, and marketing to discuss emerging trends in marketing, innovation, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

To find out more about BRITE Conference visit our website.

BRITE '14
March 3-4, 2014
Columbia University, New York

Speakers included:

 

Topics included:

  • How Is Your Startup Different from All Other Startups?
  • Effectively Building Your Brand Voice
  • The Power of Girl Talk: Sharing Honest Opinions in the Social Web
  • See the full BRITE '14 agenda...

BRITE '13
March 4-5, 2013
Columbia University, New York

Speakers included:

  • Shiv Singh, Global Head of Digital, PepsiCo Beverages
  • Kaaren Hanson, Vice President of Design Innovation, Intuit
  • Charles Duhigg, Author, The Power of Habit; Journalist, The New York Times
  • See the all of BRITE '13 speakers...
 

Topics included:

  • The Truth about Mobile Advertising: Does it even work?
  • The Power of (Big) Data in a Networked World
  • Gamification and the Payment Economy
  • See the full BRITE '13 agenda...

BRITE '12
March 5-6, 2012
Columbia University, New York

Speakers included:

  • Cathy Benko, Vice Chairman & Managing Principal, Brand, Deloitte
  • John Hayes, Chief Marketing Officer, American Express
  • Marc Speichert, Chief Marketing Officer, L'Oreal USA
  • See the all of BRITE '12 speakers...
 

Topics included:

  • The human element in branding -- communicate as you would in a person-to-person interaction
  • Data mining social media conversations for consumer and marketing insight
  • Marketing ROI -- develop metrics to monitor marketing's financial impact
  • See the full BRITE '12 agenda...

BRITE '11
March 2-3, 2011
Columbia University, New York

Speakers included:

  • Antonio Lucio, Global Chief Marketing Officer, Visa Inc.
  • Russell Weiner, Chief Marketing Officer, Domino's Pizza
  • Frank Eliason, Senior Vice President, Social Media, Citi
  • See the all of BRITE '11 speakers...
 

Topics included:

  • Brand authenticity - how transparency can help build a stronger brand
  • The Future of Digital Marketing - the blurring of online and offline relationships and interactions
  • Navigating choice - how to avoid overwhelming consumers with too many choices
  • See the full BRITE '11 agenda...

BRITE '10
March 31-April 1, 2010
Columbia University, New York

Speakers included:

  • Vivian Schiller, President and CEO, National Public Radio
  • Jeff Jarvis, author of What Would Google Do?
  • Thomas Gensemer, Managing Partner, Blue State Digital
  • See the all of BRITE '10 speakers...
 

Topics included:

  • Digital marketing - myths and realities of building brands in the online world
  • Innovation now - open collaboration and designing your business in beta
  • Customer networks - strategies to listen, engage, inspire, and mobilize them online
  • See the full BRITE '10 agenda...

BRITE '09
March 4-5, 2009
Columbia University, New York

Speakers included:

  • Seth Godin, author of Tribes, Purple Cow, and the world's most popular marketing blog
  • Alyson Meranze, VP, Digital Content & Strategy, American Express
  • Lisa Hsia, Senior VP, New Media & Digital, Bravo TV
  • See the all of BRITE '09 speakers...
 

Topics included:

  • Digital marketing that works - cases from the front lines
  • Crowdsourcing, tribes, and marketing with online communities
  • Social media, mass media, and the prospects for brands
  • See the full BRITE '09 agenda...

BRITE Asia '09
March 26, 2009
SMU, Singapore

Speakers included:

  • Gavin Coombes, CEO, FutureBrand Asia Pacific
  • Ramesh Divyanathan, Regional Marketing Director, BMW Asia Pte. Ltd. (Singapore)
  • Dae Ryun Chang, Professor of Marketing at Yonsei School of Business, Seoul, Korea
  • See the all of BRITE Asia '09 speakers...
 

Topics included:

  • Digital media and the implications for brand value creation
  • Adoption of mobile and social media in Asian markets
  • Open networks, viral content, and emerging tech trends
  • See the full BRITE Asia '09 agenda...

BRITE - Online Communities
October 16, 2008
Columbia University, New York

Speakers included:

  • Richard Binhammer, Conversations, Communities & Communications, Dell
  • Thomas Gensemer, Managing Partner, Blue State Digital (creators of myBarackObama.com)
  • Sylvia Marino, Community Operations, Edmunds.com
  • See all BRITE Online Community Workshop speakers...
 

 

Topics Included:

 

BRITE - CMO Summit
October 15, 2008
Columbia University, New York

Speakers included:

  • Heidi Browning, VP Custom Solutions and Research, Fox Interactive/MySpace
  • Penry Price, VP of Advertising-North America, Google
  • Gita Johar, Meyer Feldberg Professor of Business, Columbia Business School
  • See all BRITE CMO Summit speakers...

 

 

Topics Included:

  • Social Networking and Brands - using networks to create viral marketing campaigns
  • Brands in crisis - winning customer trust and turning the tide of opinion
  • Creative leadership - harness multiple intelligence and creativity skills to inspire big thinking
  • See the full BRITE CMO Summit agenda...

BRITE '08
February 7-8, 2008
Columbia University, New York

Speakers included:

  • Marty Homlish, Global Chief Marketing Officer, SAP
  • Patia McGrath, Global Director, Innovation and Strategic Connections, GE
  • Aaron Cohen, CEO, Bolt.com
  • See the all of BRITE '08 speakers...

Topics included:

  • Building Brands in a New Media Environment
  • Building a Culture of Innovation within the Organization
  • The Role of Advertising in an Interactive Age
  • See the full BRITE '08 agenda...