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BRITE Conference

BRITE '14 will bring together 450-550 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

www.BRITEconference.com


Featured BRITE ’14 Speakers include:

Neil Blumenthal
Co-Founder and Co-CEO
Warby Parker
Mary Beech
CMO
Kate Spade
Marty Homlish
CXO
HP
Jeff James
General Manager
Disney Institute
Paul Marcum
Head of
Global Digital Innovation
Bloomberg Media Group
Lisa Macpherson
CMO
Hallmark
Dhiraj Kumar
Director Product Marketing
Americas, Facebook
Michael Goodwin
CIO
Hallmark
Jon Steinberg
President & COO
BuzzFeed
William Bardeen
SVP, Strategy & Dev.
The New York Times

Topics at BRITE '14 may include:

  • Monetizing “social” – for brands and publishers
  • Native advertising, branded content, and the future of storytelling
  • Brand voice: bringing it to life across digital, social, and traditional channels
  • Customer experience and customer happiness
  • Contagiousness, social sharing, and how ideas & brands spread
  • The marketer’s forecast for global emerging markets
  • The changing role of the CMO in the enterprise

BRITE '14 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

To get an in-depth perspective on the BRITE experience, we recomend you visit the summary content that can be found on the Overview page of BRITE '12.

Key benefits:

  • learn from your peers, ask questions, and share what you know
  • hear case studies from the business leaders who are making change happen
  • see tomorrow's emerging trends and big ideas
  • rethink the challenges and opportunities for your business
  • meet the innovators who are driving the next wave in technology and branding

Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Sponsorship Requests: For sponsorship inquiries, please contact: Alison Abodeely, Assistant Director alison@globalbrands.org 212-854-0659

Past BRITE Confrences

 
  BRITE '13 March 4-5, 2013
Columbia University, New York
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  BRITE '12
March 5-6, 2012
Columbia University, New York
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  BRITE '11
March 2-3, 2011
Columbia University, New York
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  BRITE '10
March 31-April 1, 2010
Columbia University, New York
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  BRITE '09
March 4-5, 2009
Columbia University, New York
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  BRITE '08
February 7-8, 2008
Columbia University, New York
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Book Launch: The Changing Face of the Asian Consumer

When: April 9, 2014, 6:00pm-8:30pm
Where: Ogilvy & Mather
636 11th Avenue
New York, New York
Cost: $10 students; $20 alumni; $30 general public (includes light food, wine & beer)

More info & Register >

Contact Us

The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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September 2013

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