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Event Calendar

Upcoming Events:

January 2014 The Global Chief Communications Officer
Module 2: Building on Knowledge
ESADE Executive Education Course
Columbia University
New York, NY
March 3-4, 2014 BRITE '14 Conference Columbia University
New York, NY
March 28, 2014 Marketing Innovation Case Competition
[open only to Columbia Business School students]
Columbia University
New York, NY
April 9, 2014 The Changing Face of the Asian Consumer Ogilvy & Mather
New York, NY
May 22-23, 2014 Theory + Practice in Marketing (TPM) Conference Northwestern University
Evanston, IL
June 23-27, 2014 Digital Marketing Strategy
[Executive Education program]
Columbia University
New York, NY
Fall 2014 Managing Brands, Identity & Experience
[MBA course]
Columbia University
New York, NY
September 15-19, 2014 Digital Marketing Strategy
[Executive Education program]
Columbia University
New York, NY
Sept 29-Oct 3, 2014 International Seminar: Managing Brands, Identity & Experience
[EMBA course]
Munich, Germany
October 9-12, 2014 Columbia Business School Pan-Asian Reunion Singapore
December 8-12, 2014 Digital Marketing Strategy
[Executive Education program]
Columbia University
New York, NY
Spring 2015 Managing Brands, Identity & Experience
[MBA course]
Columbia University
New York, NY

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info

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The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Showrooming and the Rise of the Mobile-Assisted Shopper
September 2013

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