Book Launch: The Changing Face of the Asian Consumer
When: April 9, 2014, 6:00pm-8:30pm
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With the rapid rise in smartphone penetration, consumers can now browse a store’s aisles with the internet immediately available in their purse or pocket. As a result, retailers and investors have expressed growing alarm that "showrooming" will drive more and more customers to leave stores without a trip to the cash register. Sign-up below to immediately download the Columbia Business School-Aimia Showrooming and the Rise of the Mobile-Assisted Shopper research report and learn more about who these mobile-assisted shoppers ("M-Shoppers”) are, how they are using their devices in stores, what motivates their decisions to buy online vs. in-store, and what strategies retailers and brands should be thinking about to drive their purchasing behaviors.
Watch Warby Parker's CEO on Disruption and Consumer Experience from BRITE '14
David Rogers writes on The Economist blog about 6 transformative marketing trends
Read our April 3, 2014 issue of Brand Talk
Read Run Marketing as a Business, our new case study on SAP
The Center on Global Brand Leadership
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Nice! RT @ronjdub: "The combination of value and values is priceless" - talking about #SharingEconomy http://t.co/Wtu0GrEo1L
Building Your #Brand Voice: @KateSpadeNY CMO's engaging talk at #BRITEconf '14 http://t.co/FEWYSd23A0 | #CBSattheCenter
RT @TaushaC: "How we play the game of life is going to depend on what we value." -@ariannahuff #chazenhuffington #gleamatthecenter
Download our New Study
Showrooming and the Rise of the Mobile-Assisted Shopper