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Showrooming and the Rise of the Mobile-Assisted Shopper

With the rapid rise in smartphone penetration, consumers can now browse a store’s aisles with the internet immediately available in their purse or pocket. As a result, retailers and investors have expressed growing alarm that "showrooming" will drive more and more customers to leave stores without a trip to the cash register. Sign-up below to immediately download the Columbia Business School-Aimia Showrooming and the Rise of the Mobile-Assisted Shopper research report and learn more about who these mobile-assisted shoppers ("M-Shoppers”) are, how they are using their devices in stores, what motivates their decisions to buy online vs. in-store, and what strategies retailers and brands should be thinking about to drive their purchasing behaviors.

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Book Launch: The Changing Face of the Asian Consumer

When: April 9, 2014, 6:00pm-8:30pm
Where: Ogilvy & Mather
636 11th Avenue
New York, New York
Cost: $10 students; $20 alumni; $30 general public (includes light food, wine & beer)

More info & Register >

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The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Showrooming and the Rise of the Mobile-Assisted Shopper
September 2013

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