Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
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Book Launch: The Changing Face of the Asian Consumer
When: April 9, 2014, 6:00pm-8:30pm
Where: Ogilvy & Mather
636 11th Avenue
New York, New York
Cost: $10 students; $20 alumni; $30 general public (includes light food, wine & beer)
As Asia continues its economic growth, Asian consumers and brand building in Asia are becoming the focal points of business and commerce. Join Prof. Bernd Schmitt as he present insights from his new book titled “The Changing Face of the Asian Consumer,” which details strategies that can help companies navigate and maneuver the complex and diverse landscape that is Asia.
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
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Phone: (212) 854-0659
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014
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We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!
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