Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
- Programs & Admissions
- Current Students
- Executive Education
- The Curl
Book Launch: The Changing Face of the Asian Consumer
When: April 9, 2014, 6:00pm-8:30pm
Where: Ogilvy & Mather
636 11th Avenue
New York, New York
Cost: $10 students; $20 alumni; $30 general public (includes light food, wine & beer)
As Asia continues its economic growth, Asian consumers and brand building in Asia are becoming the focal points of business and commerce. Join Prof. Bernd Schmitt as he present insights from his new book titled “The Changing Face of the Asian Consumer,” which details strategies that can help companies navigate and maneuver the complex and diverse landscape that is Asia.
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014
Kate Spade New York CMO on building brand voice from BRITE '14
We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!
Read Run Marketing as a Business, our new case study on SAP
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
How Can We Help Your Business?
Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.
The Center gratefully acknowledges the support of:
Congrats to @JohnLKennedy moving from IBM, to lead as CMO of Xerox http://ow.ly/zsFgC #BRITEconf #speaker
Excite to post our next BRITE '14 speaker video from Mary Beech, CMO of Kate Spade New York, discussing how to establish a clear brand voice. https://www.youtube.com/watch?v=ZJgfi6svfHw&index=2&list=PLDFCAC065CE1E9CBE
We are excited to begin our roll-out of #BRITEconf '14 videos! Watch Warby Parker's CEO Neil Blumenthal talk about brand building and consumer experience lessons from his efforts to evolve the process of buying designer eye glasses. http://j.mp/Paygrr
Download our Study
Showrooming and the Rise of the Mobile-Assisted Shopper