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Case Studies

Featured Case Studies

 
Run Marketing as a Business: The Transformation of SAP Marketing
Matthew Quint
Click for summary and download.
 
Samsung's Next Frontier
Bernd Schmitt
Click for summary and download.
 
Woori Financial Group:
Becoming a World-Class Organization through OneDo

Hun-Joon Park, Dong-il Jung and Bernd Schmitt
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Featured White Papers

 
Showrooming and the Rise of the Mobile-Assisted Shopper
Matthew Quint, David Rogers, and Rick Ferguson
Click for summary and download.
 
Marketing ROI in the Era of Big Data
David Rogers and Prof. Don Saxton
Click for summary and download.
 
Who Should Invest in a dotBRAND?
Matthew Quint
Click for summary and download.
 
The American Male's Evolving
Taste for Luxury Goods

Peter Skeadas '12 and Michael Ghory '12
Click for summary and download.

     

Book Launch: The Changing Face of the Asian Consumer

When: April 9, 2014, 6:00pm-8:30pm
Where: Ogilvy & Mather
636 11th Avenue
New York, New York
Cost: $10 students; $20 alumni; $30 general public (includes light food, wine & beer)

More info & Register >

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The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Download our New Study

Showrooming and the Rise of the Mobile-Assisted Shopper
September 2013

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