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Case Studies

 

Featured Case Studies

 

Run Marketing as a Business: The Transformation of SAP Marketing
Matthew Quint
Click for summary and download.

 
Samsung's Next Frontier
Bernd Schmitt
Click for summary and download.
 
Woori Financial Group:
Becoming a World-Class Organization through OneDo

Hun-Joon Park, Dong-il Jung and Bernd Schmitt
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Featured White Papers

 
Showrooming and the Rise of the Mobile-Assisted Shopper
Matthew Quint, David Rogers, and Rick Ferguson
Click for summary and download.
 
Marketing ROI in the Era of Big Data
David Rogers and Prof. Don Saxton
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Who Should Invest in a dotBRAND?
Matthew Quint
Click for summary and download.
 
The American Male's Evolving
Taste for Luxury Goods

Peter Skeadas '12 and Michael Ghory '12
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The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
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New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Announcements

Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014

Kate Spade New York CMO on building brand voice from BRITE '14

We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!

Read Run Marketing as a Business, our new case study on SAP

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info