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Case Studies

 

Featured Case Studies

 

Run Marketing as a Business: The Transformation of SAP Marketing
Matthew Quint
Click for summary and download.

 
Samsung's Next Frontier
Bernd Schmitt
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Woori Financial Group:
Becoming a World-Class Organization through OneDo

Hun-Joon Park, Dong-il Jung and Bernd Schmitt
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Featured White Papers

 
Showrooming and the Rise of the Mobile-Assisted Shopper
Matthew Quint, David Rogers, and Rick Ferguson
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Marketing ROI in the Era of Big Data
David Rogers and Prof. Don Saxton
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Who Should Invest in a dotBRAND?
Matthew Quint
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The American Male's Evolving
Taste for Luxury Goods

Peter Skeadas '12 and Michael Ghory '12
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The Center on Global Brand Leadership
Columbia Business School
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New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Announcements

Prof. Schmitt comments on the scrutiny of the Hillary Clinton logo

Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015

Read about how Using Data to Create Meaningful Relationships emerged as a BRITE '15 theme

Kate Spade New York CMO on building brand voice from BRITE '14

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info