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Advice on careers in branding and marketing for Columbia MBAs.
Selecting your courses for a career in marketing and branding.
White papers and other student contributions to the Center.
The student Marketing Association of Columbia.
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014
Kate Spade New York CMO on building brand voice from BRITE '14
We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!
Read Run Marketing as a Business, our new case study on SAP
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
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The Center gratefully acknowledges the support of:
Wearables Haven't Taken Off - Why Not? http://t.co/4QIOPsZtEx | Nice piece, from the fizzle of the Palm Pilot, our smartphone age was born
Amazon goes public on the numbers behind its Hachette dispute, the $9.99 vs. $14.99 book... http://t.co/mIjJxDZTwk
Brooks Sports Moves New Home Closer to Trails [NYT] http://t.co/eEs2BNCgKI | Love the place & space brand goals! (via @cool_news)
Download our Study
Showrooming and the Rise of the Mobile-Assisted Shopper