Recommended Classes

Brands are assets and managing them requires a diverse set of skills and an understanding of how brand strategy most effectively drives revenue growth. Key elements to build a strong brand include:

  • Understanding the dynamics and motivations of all stakeholders, both internal and external, and knowing how to influence them.
  • Analyzing the marketplace and differentiating your brand from its competitors.
  • Communicating a clear brand promise and delivering it.
  • Creating consistent communications across all customer touchpoints that demonstrate both the functional and emotional benefits of your brand.
  • Innovative products, services and communications that drive brand strength.
  • Using marketing metrics to determine return on investment.

We believe that the following courses from a range of departments (Marketing, Management, Leadership. etc.) will provide you knowledge and experience in these areas and help you build the necessary skills to achieve success in the field of brand, marketing and communications.

NOTE: This list includes courses offered throughout the academic year. You can confirm which ones are offered in the spring or fall semesters by visiting the MBA and EMBA course schedules.

MBA Courses | EMBA Courses


MBA

Marketing and Brand Strategy

B8621-001 - Managing Brands, Identity & Experience Bernd Schmitt – 3.0 credits

B6601-001 - Marketing Keith Wilcox or Gita Johar – 1.5 credits

B8618-001 - Integrated Marketing Strategy Len Sherman – 3.0 credits

B8640-001 - Digital Marketing: Strategy & Tactics Jeremy Kagan – 3.0 credits

B8649-001 – Pricing Strategies Asim Ansari – 3.0 credits

B8674-001 – Brand Management and Digital Marketing Tom Hafen – 1.5 credits

B8679-001 – Digital Marketing Kinshuk Jerath – 1.5 credits

B8673-001 – Brand-Building in a Digital Age Sanja Partalo – 1.5 credits

B8647-001 – Just Capitalism and Cause Driven Marketing Deepak Chopra & Sharad Devarajan – 1.5 credits

B8638-001 – Business Marketing and Innovation: Start-up Strategies for Large Companies Stephen Liguori – 1.5 credits

B8620-001 - Developing and Executing the Market Strategy Noel Capon – 3.0 credits

B8617-001 – Marketing Research and Analytics Kamel Jedidi & Rajan Sambandam – 3 credits

B8608-001 – New Product Development Rajeev Kohli – 1.5 credits

Consumer Behavior and Psychology

B8607-001 - Strategic Consumer Insights Michel Pham – 3.0 credits

B8619-001 - Behavioral Economics & Decision Making Elizabeth Webb – 3.0 credits

B8744-001 - The Psychology and Economics of Consumer Finance Eric Johnson & Stephen Zeldes – 3.0 credits

Leadership and Management

B8624-001 – Driving Strategic Impact: Mastering the Tools of Strategic Consulting Marco Viola – 1.5 credits

B8625-001 – Defining and Developing Winning Strategic Capabilities Alonso Martinez – 3.0 credits

B8626-001 – Sales Management Jeffrey Krawitz – 1.5 credits

B8530-001 - Managing the Growing Company Michael Preston – 3.0 credits

B8658-001 - Catching Growth Waves in Emerging Markets Alonso Martinez & Rajeev Kohli – 3.0 credits

Entrepreneurship and Branding

B8615-001 – Media Marketing and Entrepreneurship Sharad Devarajan

B8613-001 - Entrepreneurial Selling Eric Baron – 1.5 credits

B8521-001 – Lean LaunchPad Steven Blank – 3.0 credits

B8519-001 – Launch Your Startup Brendan Burns & David Lerner – 3.0 credits

Industry Focus

B8653-001 - Retailing Leadership Mark Cohen – 3.0 credits

B8697-099 - Retailing: The Design & Marketing of Luxury Products (Master Class) Ketty Maisonrouge – 3.0 credits

B8670-001 - NYC Immersion Seminar: Luxury Brands Keith Wilcox – 1.5 credits

B8655-001 - The Luxury Approach Ketty Maisonrouge – 3.0 credits

B8635-001 - Marketing the Arts, Culture & Entertainment Tahra Millan – 3.0 credits

B8568-001 – NYC Immersion Seminar: Branding in the Arts Bernd Schmitt – 1.5 credits

B8213-001 – Media and Entertainment: Strategy Consulting Projects Ava Seave – 1.5 credits

B8366-001 - The Media Industries: Public Policy and Business Strategy Jonathan Knee & Randall Milch – 3.0 credits

B8631-001 - Measuring and Monetizing Media Audiences Scott McDonald & David Poltrack – 1.5 credits

B8629-001 – Entertainment Marketing and the Crafting of Celebrity Businesses Jarrod Moses – 1.5 credits

B8625-001 – Defining Winning Strategic Capabilities Alonso Martinez – 1.5 credits

B8609-001 – Marketing of Financial Services Raj Seshadri – 1.5 credits

B8624-002 – Driving Strategic Impact: Mastering the Tools of Strategy Consulting Hitendra Wadhwa – 3.0 credits

B8648-001 - The Marketing of an American President Ellen Schapps – 1.5 credits

B8680-001 – Sports Marketing Grant Son – 1.5 credits

B8221-001 - Economics of Health Care and Pharmaceuticals Frank Lichtenberg – 1.5 credits

B8536-001 - Strategy and Competition in Pharmaceuticals and Biotechnology Cliff Cramer & Robert Essner – 1.5 credits


EMBA


Marketing and Brand Strategy

B7758-100 - International Seminar: Munich Bernd Schmitt – 3.0 credits

B7678-001 – Qualitative Marketing Research and Strategic Planning Robert Morais – 3.0 credits

B7676-100 – Developing QI: Responsive Decision Making Through Quantitative Intuition (QI) Christopher Frank & Paul Magnone & Oded Netzer

B7664-100 – Marketing for Organic Revenue Growth Donald Lehmann – 3.0 credits

B7620-100 – Developing and Executing the Market Strategy Noel Capon – 3.0 credits

B7216-001 – Economics of Strategic Behavior Bruce Greenwald – 3.0 credits

B5601-001 - Marketing Strategy Eva Ascarza & Silvia Bellezza – 3.0 credits

B7681-001 – Brand Management in a Digital Age Tom Hafen – 3.0 credits

B7667-100 - Customer Centric Innovation Olivier Toubia – 3.0 credits

B7611-001 – Marketing Plans Workshop Donald Sexton – 3.0 credits

Consumer Behavior and Psychology

B7514-100 - Napoleon's Glance William Duggan - 3.0 credits

B7651-100 – Systematic Creativity in Business Jacob Goldenberg – 3.0 credits

Leadership and Management

B7216-001 - Economics of Strategic Behavior Bruce Greenwald – 3.0 credits

B7550-100 - Executive Leadership Bob Bontempo & William Klepper – 3.0 credits

B7650-001 – Managing Strategic Customers Noel Capon – 3.0 credits

Entrepreneurship and Branding

B7677-001 – High Tech Entrepreneurship Ran Kivetz – 3.0 credits

B7613-001 – Entrepreneurial Selling Jeffrey Krawitz – 1.5 credits

B7557-001 – Social Entrepreneurship for the 21st Century Georgia Levenson Keohane – 1.5 credits

B7556-100 - Global Entrepreneurship Daniel Isenberg – 3.0 credits

B7554-001 - Starting and Running an Entrepreneurial Company Donald Weiss – 3.0 credits

Industry Focus

B7117-001 - The US Healthcare System Linda Green – 3.0 credits

B7640-001 – Digital Marketing: Strategy and Tactics Jeremy Kagan – 3.0 credits