Recommended Courses
Brands are assets and managing them requires an ever more diverse set of skills and understanding of business strategy. Some key elements to build a strong brand entail:
- Understanding the dynamics and motivations of customers and knowing how to influence them.
- Analyzing the marketplace and differentiating your brand from its competitors.
- Communicating a clear brand promise and delivering it.
- Creating consistent communications across all customer touchpoints that demonstrate both the functional and emotional benefits of your brand.
- Innovative products, services and communications that drive brand strength
- Using marketing metrics to determine return on investment.
We believe that the following courses from a range of departments (Marketing, Management, Leadership. etc.) will provide you knowledge and experience in these areas and help you build the necessary skills to achieve success in the field of brand, marketing and communications management.
(NOTE: This list may included courses that are not offered during a specific academic year.)
MBA
Marketing and Brand Strategy
B9601-001 - Managing Brands, Identity & Experience
Bernd Schmitt - 3.0 credits
B6601-001 - Marketing Strategy
Ran Kivetz, Eva Ascarza or Hitendra Wadhwa - 1.5 credits
B8610-001 - Integrated Marketing Strategy
Len Sherman - 3.0 credits
B8699-025 - Digital Marketing: Strategy & Tactics
Jeremy Kagan - 3.0 credits
B8630-001 - Strategic Marketing in the Modern Corporation
Noel Capon - 3.0 credits
B8699-009 - Markteing Plans Workshop
Michelle Greenwald - 3.0 credits
B8699-020 - Systematic Creativity In Business
Jacob Goldberg - 1.5 credits
B8699-008 - Sales Management
Jeffrey Krawitz - 1.5 credits
B8699-011 - Media Metrics, Analytics & Economics
Scott McDonald, Horst Stripp & David Poltrack - 1.5 credits
Consumer Behavior and Psychology
B8601-001 - Strategic Consumer Insights
Michel Pham - 3.0 credits
B8619-001 - Behavioral Economics & Decision Making
Dan Bartels - 3.0 credits
B8901-001 - The Psychology and Economics of Consumer Finance
Stephen Zeldes & Eric Johnson - 3.0 credits
B9650-001 - Managing Strategic Customers (Master Class)
Noel Capon - 3.0 credits
Leadership and Management
B8699-020 - Systematic Creativity in Business
Jacob Godenberg - 1.5 credits
B8201-002 - Economics of Strategic Behavior
Wouter Dessein - 3.0 credits
B8701-001 - High Performance Leadership
Michael Feiner - 3.0 credits
B6703-006 - Leadership Development
Modupe Akinola or Dana Carney - 1.5 credits
B8702-001 - Top Management Process
E. Ralph Biggadike - 3.0 credits
B9701-065 - Managing the Growing Company
Michael Preston - 3.0 credits
B9601-074 - Catching Growth Waves in Emerging Markets
Rajeev Kohli and Alonso Martinez - 3.0 credits
B9701-095 - Thinking Globally
Sheena Iyengar - 3.0 credits
B9877-004 - The Business of Sustainability (Master Class)
Klaus Lackner & Garrett van Ryzin - 3.0 credits
Entrepreneurship and Branding
B8699-005 - Entrepreneurial Selling
Eric Barron - 1.5 credits
B8699-032 - Media Marketing and Entrepreneurship
Sharad Devarajan - 1.5 credits
B8705-001 - Launching New Ventures
Clifford Schorer & Brendan Burns - 3.0 credits
B8699-037 - The Rise of Apps in Business Innovation
Stephen Ligouri - 1.5 credits
Industry Focus
B6690-001 - Marketing the Arts, Culture & Entertainment
Tahra Millan & Joseph Plummer - 3.0 credits
B9811-014 - Healthcare Industry in the 21st Century
Linda Green - 3.0 credits
B9601-052 - Marketing of Medical Products
Robert Essner & Joy de los Reyes - 1.5 credits
B9601-055 - Retailing Leadership
Mark Cohen - 3.0 credits
B9601-060 - Retailing: Finance Marketing & Strategic Integration
Jeffrey Feiner - 3.0 credits
B9601-069 - Retail Fundamentals
Mark Cohen - 3.0 credits
B9677-010 - Retailing: The Design & Marketing of Luxury Products (Master Class)
Ketty Maisonrouge - 3.0 credits
B8299-012 - Strategic Management of Media
Phyllis Grann & Jonathan Knee - 3.0 credits
B8699-038 - The Future of Media
Roger Neal - 1.5 credits
B9377-005 - Communications, Internet, & Media (Master Class)
Raul Katz, Robert Atkinson & Eli Noam - 3.0 credits
B9601-075 - Pharmaceutical Development & Commercialization Workshop
Cliff Cramer and Robert Essner - 1.5 credits
B9601-078 - The Marketing of an American President
Ellen Schapps - 1.5 credits
B9601-082 - Consulting 102: Market Driving Capabilities
Alonso Martinez - 1.5 credits
B9601-062 - Strategy Consulting Skills
Hitendra Wadhwa or Marco Viola - 1.5 credits
EMBA
Marketing and Brand Strategy
B7612-001 - Managing Brands, Identity & Experiences
Bernd Schmitt - 3.0 credits
B7601-100 - Marketing Strategy
Marco Bertini or Oded Koenigsberg & Jonathan Levav - 1.5 credits
B7614-001 - Strategic Marketing in the Modern Corporation
Noel Capon - 3.0 credits
B7677-004 - New Product Development
Olivier Toubia - 3.0 credits
B7799-201 - Business Communication
Mark Rittenberg - 3.0 credits
Consumer Behavior and Psychology
B7699-011 - Strategic Consumer Insights
Leonard Lee - 3.0 credits
Leadership and Management
B7203-001 - Economics of Strategic Behavior
Wouter Dessein - 3.0 credits
B7720-001 - Executive Leadership
William Klepper & Bob Bontempo or Richard Jolly or Homa Bahrami - 3.0 credits
B7011-001 - Leadership & Organizational Change
Paul Ingram or Frank Schultz - 3.0 credits
B7702-001 - Top Management Process
E. Ralph Biggadike - 3.0 credits
B7799-095 - Thinking Globally
Sheena Iyengar - 3.0 credits
Entrepreneurship and Branding
B7716-001 - Global Entrepreneurship
Daniel Isenberg - 3.0 credits
B7739-001 - Starting & Running an Entrepreneurial Company
Donald Weiss - 3.0 credits
B7739-200 - Advanced Entrepreneurship
Steven Blank - 3.0 credits
Industry Focus
B7699-200 - Marketing Strategy for High Tech Industries
Peter Wilton - 3.0 credits