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Marketing Association of Columbia

The Marketing Association of Columbia is dedicated to providing the recruiting, networking and educational resources necessary for students to successfully pursue careers in marketing. With over 200 members whose interests include brand management, healthcare, consulting and everything in between, the Marketing Association of Columbia exposes our members to all areas of marketing through speaker events, panels, alumni networking and our annual conference. In addition to being located in New York City — the marketing capital of the world — Marketing Association of Columbia members have unique access to leading practitioners from all facets of the field.

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The Marketing Innovation Case Competition

Combining the seemingly incompatible is an inspirational way to ideate.

On March 28, 2014 the Center on Global Brand Leadership, in collaboration with the Marketing Association of Columbia (MAC), hosted the 2nd annual MAC Case Competition. Twenty-eight MBA students from Columbia Business School were tasked with developing a hypothetical game-changing business strategy by conceptualizing a unique way to incorporate one of today’s hottest digital trends with a major brand, one that is seemingly incompatible with the trend itself.

Students had three hours to develop a positioning for Unilever or one of its brands by integrating the wearables trend and new consumer expectations for information access and interconnectivity.

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Contact Us

The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Announcements

Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014

Kate Spade New York CMO on building brand voice from BRITE '14

We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!

Read Run Marketing as a Business, our new case study on SAP

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

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How Can We Help Your Business?

Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.

The Center gratefully acknowledges the support of:

SAPAimia

Download our Study

Showrooming and the Rise of the Mobile-Assisted Shopper
September 2013

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