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The Marketing Association of Columbia is dedicated to providing the recruiting, networking and educational resources necessary for students to successfully pursue careers in marketing. With over 200 members whose interests include brand management, healthcare, consulting and everything in between, the Marketing Association of Columbia exposes our members to all areas of marketing through speaker events, panels, alumni networking and our annual conference. In addition to being located in New York City — the marketing capital of the world — Marketing Association of Columbia members have unique access to leading practitioners from all facets of the field.
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The Marketing Innovation Case Competition
Combining the seemingly incompatible is an inspirational way to ideate.
On March 28, 2014 the Center on Global Brand Leadership, in collaboration with the Marketing Association of Columbia (MAC), hosted the 2nd annual MAC Case Competition. Twenty-eight MBA students from Columbia Business School were tasked with developing a hypothetical game-changing business strategy by conceptualizing a unique way to incorporate one of today’s hottest digital trends with a major brand, one that is seemingly incompatible with the trend itself.
Students had three hours to develop a positioning for Unilever or one of its brands by integrating the wearables trend and new consumer expectations for information access and interconnectivity.READ MORE