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Student Projects

The Center is pleased to connect to, and work with, current MBA and EMBA students at the school.

For information about the ways a student can can get directly involved with the Center--from assisting in our conferences and events to developing a brand-focused research paper--please download our Student Officer Project Guidelines (.pdf).

We would like to offer our deep thanks to the following students who have contributed to the Center as Student Project Officers:

Eileen Ahasic '11
Alena Chiang '14
Vanessa Chu '11
Alexander Finnigan '12
Michael Glory '12
Tanya Gustafson '11
Miklos Raibon '13
Melissa Renteria '11
Kim Shiffrin '12
Peter Skeadas '12

MBA Student White Paper Series

Launched in 2012, the MBA White Paper Series are reports produced by students of Columbia Business School working independently on projects and topics of their interest, with support and guidance provided by the Center.

The American Male's Evolving Taste for Luxury Goods: Recommendations for Top Menswear Brands Moving Forward
Written by
Peter Skeadas '12 and Michael Ghory '12
With the help of Alexander Finigan '12
Published, April 4, 2012
Download paper (.pdf)

Contact Us

The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
3022 Broadway
New York, NY 10027
Phone: (212) 854-0659
contact@globalbrands.org

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Announcements

Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014

Kate Spade New York CMO on building brand voice from BRITE '14

We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!

Read Run Marketing as a Business, our new case study on SAP

     

Book: The Changing Face of the Asian Consumer

How can you grow your business in Asia?

In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.

More info