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The Center is pleased to connect to, and work with, current MBA and EMBA students at the school.
For information about the ways a student can can get directly involved with the Center--from assisting in our conferences and events to developing a brand-focused research paper--please download our Student Officer Project Guidelines (.pdf).
We would like to offer our deep thanks to the following students who have contributed to the Center as Student Project Officers:
Eileen Ahasic '11
Alena Chiang '14
Vanessa Chu '11
Alexander Finnigan '12
Michael Glory '12
Tanya Gustafson '11
Miklos Raibon '13
Melissa Renteria '11
Kim Shiffrin '12
Peter Skeadas '12
MBA Student White Paper Series
Launched in 2012, the MBA White Paper Series are reports produced by students of Columbia Business School working independently on projects and topics of their interest, with support and guidance provided by the Center.
The American Male's Evolving Taste for Luxury Goods: Recommendations for Top Menswear Brands Moving Forward
Peter Skeadas '12 and Michael Ghory '12
With the help of Alexander Finigan '12
Published, April 4, 2012
Download paper (.pdf)
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | November 3-5, 2014
Kate Spade New York CMO on building brand voice from BRITE '14
We are pleased to welcome Prof. Michel Tuan Pham as our new Research Director!
Read Run Marketing as a Business, our new case study on SAP
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.
How Can We Help Your Business?
Find out how we can help your organization achieve its brand and business goals. Learn how to become one of our sponsors.
The Center gratefully acknowledges the support of:
Download our Study
Showrooming and the Rise of the Mobile-Assisted Shopper