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The Center is pleased to connect to, and work with, current MBA and EMBA students at the school.
For information about the ways a student can can get directly involved with the Center--from assisting in our conferences and events to developing a brand-focused research paper--please download our Student Officer Project Guidelines (.pdf).
We would like to offer our deep thanks to the following students who have contributed to the Center as Student Project Officers:
Eileen Ahasic '11
Alena Chiang '14
Vanessa Chu '11
Alexander Finnigan '12
Michael Glory '12
Tanya Gustafson '11
Jennie Miller '15
Miklos Raibon '13
Melissa Renteria '11
Kim Shiffrin '12
Peter Skeadas '12
MBA Student White Paper Series
Launched in 2012, the MBA White Paper Series are reports produced by students of Columbia Business School working independently on projects and topics of their interest, with support and guidance provided by the Center.
The American Male's Evolving Taste for Luxury Goods: Recommendations for Top Menswear Brands Moving Forward
Peter Skeadas '12 and Michael Ghory '12
With the help of Alexander Finigan '12
Published, April 4, 2012
Download paper (.pdf)
The Center on Global Brand Leadership
Columbia Business School
Uris Hall, Room 2M3
New York, NY 10027
Phone: (212) 854-0659
Prof. Schmitt comments on the scrutiny of the Hillary Clinton logo
Learn more and join our new Executive Education program on Brand Leadership: Strategy, Management, and Performance | May 18-20, 2015
Read about how Using Data to Create Meaningful Relationships emerged as a BRITE '15 theme
Kate Spade New York CMO on building brand voice from BRITE '14
Book: The Changing Face of the Asian Consumer
How can you grow your business in Asia?
In his latest book, Faculty Director Prof. Bernd Schmitt, presents key insights on the Asian marketplace and strategies to help companies navigate Asia’s complex landscape.