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Archive for Spring 2008

Using Fair-Value Accounting, Fairly

Feature | April 16, 2008

Doron Nissim and Stephen Penman explain why a new market-based approach to valuation may not be the best one for all industries.

Topics: Accounting | Read Article

Pricing for Profitability

Feature | April 16, 2008

Factoring in consumer behavior and consumption rates can help firms optimize their multipart pricing schemes.

Topics: Marketing | Read Article

Matters of Trust Play Out on the Global Stage

Feature | April 16, 2008

Why do Americans and Japanese show different levels of trust? Ko Kuwabara examines how different cultures build relationships and social networks.

Topics: Organizations | Read Article

Hard Choices Made Easy

Feature | April 16, 2008

Even when the options aren't so different, categorizing similar products can make choosing easier for undecided consumers.

Topics: Marketing | Read Article

The ROI of CSR

Off The Shelf | April 16, 2008

Geoffrey Heal discusses his new book, in which he considers how a firm's environmental and social performance affect its competitiveness and financial performance.

Topics: Social Enterprise | Read Article

Adaptive Organizations

Research Brief | April 16, 2008

Finding the optimal level of task specialization helps organizations adapt and gives workers needed flexibility.

Topics: Media and Technology, Operations, Organizations | Read Article

When Expertise Isn't Enough

Feature | March 27, 2008

Experts may boast intimate knowledge about the specific details of a new product, but that may not always be what consumers want.

Topics: Marketing | Read Article

Found Your Dream Car? Thank the Competition

Feature | March 06, 2008

Whether consumers find the car of their choice in stock is directly related to the competitiveness of their local auto market.

Topics: Operations | Read Article

Deal or No Deal: Should Economy Airlines Offer Last-minute Bargains?

Feature | March 06, 2008

Offering last-minute deals is not always a sound pricing tactic for airlines, but under some circumstances, economy carriers may want to offer such bargains.

Topics: Marketing | Read Article

Building Better Market Research

Feature | March 06, 2008

A new method for designing market-research experiments reduces costs and yields more precise results.

Topics: Marketing, Organizations | Read Article

Have You Read Columbia Business?

Columbia Business School’s alumni magazine connects alumni with each other and the School; celebrates alumni milestones and accomplishments; and chronicles the impact of Columbia Business School alumni, faculty members, and students on the global business landscape.

Read Columbia Business>