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Archive for Winter 2008

Behind the Small-Package Success Story

Feature | January 17, 2008

Their popularity with low-income buyers may not be the only reason single-serve packages sell so well.

Topics: Social Enterprise, Marketing, World Business | Read Article

Can a Firm's Last Resort Be Its Stock Price's Best Option?

Feature | January 17, 2008

When market shocks occur, firms that have the financial resources to repurchase their own shares experience less volatility.

Topics: Business Economics and Public Policy, Capital Markets and Investments, Corporate Finance | Read Article

Media Concentration in an Era of Digital Convergence

Off The Shelf | January 17, 2008

In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.

Topics: Media and Technology, Organizations | Read Article

Product Customization Decisions: Order Does Matter

Feature | January 17, 2008

Giving consumers too many options early in a build-to-order transaction may trigger decision-making meltdowns — which can boost or erode product sales.

Topics: Marketing | Read Article

Climbing the Quality Ladder to Compete in the Global Marketplace

Feature | January 17, 2008

Firms in developed countries can compete with those in emerging economies by specializing at the high end of the quality scale.

Topics: Business Economics and Public Policy, Corporate Finance, World Business | Read Article

When Familiarity Breeds Connections

Feature | December 19, 2007

For young biotech firms seeking prestigious industry alliances, who their top management team knows may be as important as what they know.

Topics: Organizations, Strategy | Read Article

Why Do Dancers Smoke?

Feature | December 19, 2007

From the Archive, December 2007: Using smoking as a proxy for time preference may help explain why some workers invest more in career development than others.

Topics: Business Economics and Public Policy, Healthcare | Read Article

Starving the Budget Beast to Feed the Public Interest

Feature | December 19, 2007

To keep self-interested politicians from squandering public funds, governments should consider carrying more debt, more often.

Topics: Business Economics and Public Policy, Operations | Read Article

Shopping for Certainty

Feature | December 19, 2007

Consumers’ goals for what to buy and how much to spend become increasingly concrete as they navigate the shopping process.

Topics: Marketing | Read Article

Gauging the Credit Crunch: A Do-it-yourself Guide

Viewpoints | December 19, 2007

Charles Jones offers some simple advice for appraising the state of the ongoing credit crisis.

Topics: Business Economics and Public Policy, Capital Markets and Investments, Corporate Finance, Risk Management | Read Article

Have You Read Columbia Business?

Columbia Business School’s alumni magazine connects alumni with each other and the School; celebrates alumni milestones and accomplishments; and chronicles the impact of Columbia Business School alumni, faculty members, and students on the global business landscape.

Read Columbia Business>