MENU

You are here

Archive for Winter 2013

Smartphone Ads That Work

Feature | February 28, 2013

Even tiny ads — with almost no information — can be effective for certain products.

Topics: Marketing, Media and Technology | Read Article

Nobody Likes a Rat

Feature | February 28, 2013

When are colleagues likely to report each other for lying, and what happens when they do?

Topics: Leadership, Organizations, Risk Management | Read Article

Will China Slow Down? Not So Fast.

Viewpoints | February 28, 2013

After three decades of barely-checked expansion, the world is waiting for China's economy to run out of steam. Shang-Jin Wei argues that China's unique features will likely help it offset some of the slowing forces and maintain speed for the next decade.

Topics: Business Economics and Public Policy, Capital Markets and Investments, World Business | Read Article

When Shopper Marketing Backfires

Research Brief | February 28, 2013

Choose shopper marketing tools with care — some can backfire.

Topics: Marketing | Read Article

The Networking Payoff

Feature | January 30, 2013

Ties on online social networks can help create more content — and ad revenue.

Topics: Marketing, Media and Technology | Read Article

Risk, Innovation, and Social Value

Off The Shelf | January 30, 2013

Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.

Topics: Social Enterprise, Business Economics and Public Policy, Capital Markets and Investments, Leadership, Organizations, Risk Management, Strategy, World Business | Read Article

Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)

Research Brief | January 30, 2013

Marketing techniques that encourage consumers to feel “ownership” of products before making a purchase can backfire.

Topics: Marketing | Read Article

When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs

Research Brief | January 30, 2013

Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.

Topics: Marketing, Media and Technology | Read Article

Sharing Central

Feature | December 28, 2012

New research reveals how connectivity in local social networks promotes cooperation.

Topics: Social Enterprise | Read Article

From Intuition to Creation

Off The Shelf | December 28, 2012

Bill Duggan explains how innovations are made, from idea to implementation.

Topics: Entrepreneurship, Strategy | Read Article

Have You Read Columbia Business?

Columbia Business School’s alumni magazine connects alumni with each other and the School; celebrates alumni milestones and accomplishments; and chronicles the impact of Columbia Business School alumni, faculty members, and students on the global business landscape.

Read Columbia Business>